407. Nonprofit Digital Marketing 101 - Jon McCoy, CFRE, Becky Endicott, CFRE, Dana Snyder and Noah Barnett
Join Jon and Becky alongside two brilliant nonprofit digital marketers - Noah Barnett and Dana Snyder for a robust discussion about the basics of digital marketing📣 At a time when 97% of Americans own a mobile device and 85% own a smartphone, it’s clear we’re in a time of 24/7 connectivity. As a result, digital marketing strategies are no longer “nice to have” - they are absolutely essential for impact-driven organizations to meet this digital moment of connectivity. And it’s not too late to jump in the game! So let’s take a breath and get back to basics with the experts.
404. Good Jobs Friday Series (Pt. 2 For the Hiring Org): How to Find + Hire Remarkable Talent at Your Nonprofit This Year - Brooke Hodnefield and Tim Foot
Welcome back to the second installment of our Good Jobs Friday Series.💼 Brooke Hodnefield and Tim Foot from Slingshot Group are back to focus in on the role of the hiring organization. We’re talking through the interview + hiring process and creating a team people want to be part of. Tune in to discover how you can find and hire remarkable talent at your nonprofit this year🎉
403. The Superpower of Listening + Centering Community - Alia Whitney-Johnson
Meet Alia. While studying engineering at MIT, she traveled to Sri Lanka for tsunami relief work. It was there that her world unexpectedly changed when she met an 11-year-old girl who would change the trajectory of her life forever. This encounter led her to found Emerge Global, an award-winning nonprofit that supports survivors of child sexual abuse in Sri Lanka in healing and developing their self-sufficiency. In her work with children who’ve endured trauma, sexual abuse, and exploitation, she’s centered her work on community, listening and ethical storytelling. Tune-in for an episode that’s heart-wrench and heart-warming🫶
402. How to Build Donor Trust with Authentic Marketing - Javan Van Gronigen
Meet Javan. He’s on a mission to help nonprofits achieve the same level of impact and recognition as major brands. While working as an art director, he found himself pulled toward mission-focused work where his skills could make an even bigger difference. This led him to work with Invisible Children, an org gained worldwide attention through their creation of the Kony 2012 campaign. Javan then founded Donately and Fifty & Fifty to support the many causes and organizations that need that same level of storytelling and digital support. Javan is speaking out language in this episode and has so much wisdom to share with the We Are For Good community 👏Tune in for the playbook on how to take your nonprofit's brand to the next level🚀
401. Good Jobs Friday Series (Pt. 1 For the Job Seeker): How to Find + Land a Good Job in the Nonprofit Sector This Year - Brooke Hodnefield and Tim Foot
Join us for a special two-part series of How to Find + Land a Good Job in the Nonprofit Sector This Year. This week is for individual job seekers. Jon and Becky are joined by Brooke Hodnefield and Tim Foot from Slingshot Group. Alongside our nonprofit hiring expert friends, we’re exploring cultures of hiring, where to start your journey, how to flex your network for good, and practical advice to keep moving forward. Tune in to get re-energized around your job search💼
400. Celebrating 400 Episodes of the We Are For Good Podcast 🥳 - Jon McCoy, CFRE, Becky Endicott, CFRE and Dana Snyder
We’re flipping the script on the 400th episode🥳 Our dear friend Dana Snyder is interviewing Jon and Becky about all things We Are For Good Podcast. We’re diving into the starting point of the pod, PRO, the community and so much more. Join us for a peak behind the curtain at what we’ve learned and what we're forecasting for the next 400 episodes.
399. Using TikTok to Grow Your Impact -for Good - Brett Peters
Meet Brett. He’s the Global Lead for TikTok for Good, TikTok’s social impact content program that inspires and encourages users to have a positive impact on the planet and those around them😍 The TikTok for Good account highlights organizations that have used TikTok to grow their audience, activate supporters and raise awareness around specific causes. You don’t have to learn any dances or lip-sync to share your voice on TikTok. 📷 Join us for the conversation that makes leaning into the power of TikTok accessible and even fun!
398. 9 Nonprofit Trends That Matter in 2023: Normalize Rest - Jon McCoy, CFRE, Becky Endicott, CFRE and Kimberly O'Neil
Welcome back to our Friday Series, 9️⃣Trends that Matter in 2023. Today we’re lifting our final trend, Trend #9: Normalize Rest. We’re all about asking the bigger question here, “What if you cared as much about yourself as you did your mission?” Here to explore this topic with us is Kimberly O'Neil, an award-winning professor, executive leader, and social good expert who was the youngest African-American female city manager in the United States🤩 This powerhouse leader is currently the Founder and CEO of The Giving Blueprint, a Texas-based company that increases community engagement through social business development, strategic partnerships, advocacy, and civic education. Don’t miss this conversation - we need more voices and action pouring into rest across our sector💙
397. Solving Hunger in America by Locking Arms for Impact - Luis Guardia
Meet Luis. He’s the President of the Food Research & Action Center (FRAC), a national nonprofit improving the nutrition, health, and well-being of people struggling against U.S. poverty-related hunger through advocacy, partnerships, and by advancing bold and equitable policy solutions. 👏He’s sharing how FRAC locks arms for impact and the ripple effect of those partnerships. We all have a role to play in eradicating poverty-related hunger - tune in!
396. A Holistic Approach to Leadership Development - Sonya Perez-Lauterbach
Meet Sonya. When this incredible human entered our midst in the We Are For Good community, we just knew we’d met a kindred spirit. As a certified Leadership and Change Management Coach, she shares her critical insight and support with clients, empowering them to navigate change with more resilience, clarity, and joy. She’s sharing her perspectives on the unique challenges that leaders in the social sector face. Plus, her one good thing, just might be one of our favorites ever 😍Tune in for a mini-coaching session that’s sure to inspire.
395. 9 Nonprofit Trends That Matter in 2023: Lock Arms for Impact - Jon McCoy, CFRE, Becky Endicott, CFRE and Anne Marie Dougherty
Welcome back to our Friday Series, 9️⃣ Trends that Matter in 2023. Today we’re diving into Trend #8: Lock Arms for Impact. We can’t go at this alone to accomplish the Impact Uprising. This is going to look a lot like breaking down walls, leaving our silos, and solving for the bigger picture - together. Joining the conversation is Anne Marie Dougherty, CEO of the Bob Woodruff Foundation. She’s sharing her experience around partnerships and moving in lockstep together with other organizations. Tune in to get inspired to do more together🤝
394. Building a Strong Nonprofit Brand: Strategies for Lasting Impact -Valerie Brown
Meet Valerie. This proud New Yorker is an accomplished marketing and technology leader with over 20 years of experience across sectors. While working in media and entertainment (Project Runway marketing royalty here🤩), Valerie discovered her true passion while driving NBC Universal to implement corporate social responsibility efforts. Now, she’s the Nonprofit Industry Advisor at Salesforce where she continues to help orgs successfully implement and adopt technology to scale their marketing efforts. Don’t miss her expert tips to move your organization’s brand forward with marketing
393. Thriving in Transition: Principles of Building + Scaling Organizations - Brian Joseph
Meet Brian. He’s the Co-Founder and Co-CEO of RevJen Group, a social enterprise dedicated to empowering nonprofit leaders and their organizations. Through revenue capacity-building workshops, facilitated peer groups, and community membership, RevJen amplifies the impact of leaders in the social sector. Brian is bringing his more than 20 years of experience and unique insights on building and scaling successful organizations to the podcast. Tune in for this conversation about what’s possible for nonprofits as they scale while still sustaining the people and the finances to do more good in the world.
391. The Pathway from Chief Development Officer to CEO - Michelle Flores Vryn, CFRE and Adrienne Longenecker, CFRE
Meet Michelle and Adrienne. We have two dynamic leaders in the house🤩 Michelle is Chief Development Officer at OneStar and Adrienne Executive Director at Colorado River Alliance. They’re talking through their own career pathways and the lessons they’ve learned along the way. We’re exploring the potential pathway from CDO to CEO and the barriers that may exist. Tune in for their expert tips to find alignment in your own journey📍
390. Meet the Mission: No One Left Behind - Jeff Phaneuf
Meet Jeff. From high school teacher to Congressional campaign manager to U.S. Marine, Jeff has dedicated his life to serving others. Today, he’s the Director of Advocacy at No One Left Behind, the longest-standing nonprofit dedicated to our local allies from the wars in Iraq and Afghanistan. Tune in to hear how No One Left Behind is advocating to keep our allies safe and provide them with the support they need.
389. 9 Nonprofit Trends That Matter in 2023: Humanize the Digital Experience - Jon McCoy, CFRE, Becky Endicott, CFRE and Nejeed Kassam
Welcome back to our Friday Series, Trends that Matter in 2023. We’re going to explore Trend #6: Humanize the Digital Experience today on the podcast. With the emergence of new AI, humanizing the digital experience is more important than ever. Here with us is Nejeed Kasaam, Co-Founder and CEO of Keela and Co-Founder of Fundraising Kit, to explore how nonprofits can bring humanity to the forefront of digital experiences. Tune in for a conversation about creativity, building systems of belonging, and how we can work with technology to make our work more human. 👨💻
388. Want to be a Nonprofit Leader? Here's Your Pathway. - Dr. Patton McDowell, MBA, CFRE
Meet Patton. This nonprofit consultant and coach has worked with nearly 275 organizations on their leadership development, fundraising and strategic planning. On his podcast Your Path to Nonprofit Leadership, Patton chats with nonprofit leaders around the world and in 2022 he published a book by the same title. We’re talking about how you can identify your leadership goal and create a detailed plan to get you there. If you’re at an organization looking to invest in the next leader or an employee looking to step into that leadership role, he has the advice to support you on either path. Don’t miss it!