407. Nonprofit Digital Marketing 101 - Jon McCoy, CFRE, Becky Endicott, CFRE, Dana Snyder and Noah Barnett

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Overview

Join Jon and Becky alongside two brilliant nonprofit digital marketers - Noah Barnett and Dana Snyder for a robust discussion about the basics of digital marketing📣 At a time when 97% of Americans own a mobile device and 85% own a smartphone, it’s clear we’re in a time of 24/7 connectivity. As a result, digital marketing strategies are no longer “nice to have” - they are absolutely essential for impact-driven organizations to meet this digital moment of connectivity. And it’s not too late to jump in the game! So let’s take a breath and get back to basics with the experts.

💡 Learn

What Digital Marketing is + why it's important
Channels, Tools, Case studies (who's flexing it well + how they're doing it)
Where to start

Today’s Guests
Noah Barnett, VP of Marketing, Feathr and Dana Snyder, Founder + CEO, Positive Equation

“Don’t focus on everything, or else you’re going to be a champion of nothing.”

— Dana Snyder, Founder + CEO, Positive Equation

Episode Transcript

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Episode Highlights

Tonesetting and digital marketing stats (4:00)
Setting digital marketing goals (8:50)
The three types of digital engagement (11:55)
Tech Stack Report Card Framework (15:50)
Lead generation (20:30)
How to lead with value (25:55)
Digital marketing tools to use (29:45)
How + why to run ads (29:45)
Marketing is mission (40:20)

Powerful Quotes

"We live now in a world where attention is the most valuable currency." - Noah

"If I think back to like, all the conversations we've had on the podcast, fundraising so much comes back to listening and being a good listener" - Jon

"Don't focus on everything, or else you're going to be a champion of nothing." - Dana
"There's three types of digital engagement, there's owned digital engagement, rented digital engagement, and earned digital engagement." - Noah

"There's no sense in just testing one thing and floundering around, it's about getting organized and having a very intentional digital plan." -Becky

"Marketing is mission." - Jon

"Aligning purposeful marketing, equipping people by getting them excited by watching documentaries, that's going to fuel their fire about what matters is creating this impact that we actually want to create." - Jon