394. Building a Strong Nonprofit Brand: Strategies for Lasting Impact -Valerie Brown
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Overview
Meet Valerie. This proud New Yorker is an accomplished marketing and technology leader with over 20 years of experience across sectors. While working in media and entertainment (Project Runway marketing royalty here🤩), Valerie discovered her true passion while driving NBC Universal to implement corporate social responsibility efforts. Now, she’s the Nonprofit Industry Advisor at Salesforce where she continues to help orgs successfully implement and adopt technology to scale their marketing efforts. Don’t miss her expert tips to move your organization’s brand forward with marketing
đź’ˇ Learn
Valerie’s experience and takeaways from working in a variety of sectors
The importance of brand identity and name recognition
Case studies of org’s who are rocking their mission brand!
Examples of normalizing rest in the nonprofit sector
Today’s Guest
Valerie Brown, Nonprofit Industry Advisor, Salesforce
“Data is number one for marketers today.”
Episode Highlights
Valerie’s story and journey to where she is today (4:00)
What Valerie has learned throughout her career (14:00)
Revolving door in marketing in the nonprofit sector (18:45)
Nonprofits as New Media Companies (23:00)
Normalizing Rest (36:00)
Powerful moment of philanthropy in Valerie’s life (44:00)
Valerie’s One Good Thing: Hyper-prioritize (47:00)
Episode Transcript
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POWERFUL QUOTES
“Some of the best ideas that we had came from our curators.” -Valerie
“Data is number one for marketers today.” -Valerie
“We can have the boldest, most audacious mission and strategic plan, but if we don't have the talent to turn the lights on nothing happens.” -Valerie
“It was a difficult decision to leave the nonprofit sector, but the burnout was really the reason to move from nonprofit to tech.” -Valerie
“The burnout would happen every time I lost a member of my team.” -Valerie
“Marketing is mission is the gospel.” -Valerie
“Leading a mission is a team sport.” -Valerie
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