389. 9 Nonprofit Trends That Matter in 2023: Humanize the Digital Experience - Jon McCoy, CFRE, Becky Endicott, CFRE and Nejeed Kassam
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Overview
Welcome back to our Friday Series, 9️⃣ Trends that Matter in 2023. We’re going to explore Trend #6: Humanize the Digital Experience today on the podcast. With the emergence of new AI, humanizing the digital experience is more important than ever. Here with us is Nejeed Kassam, Co-Founder and CEO of Keela and Co-Founder of Fundraising Kit, to explore how nonprofits can bring humanity to the forefront of digital experiences. Tune in for a conversation about creativity, building systems of belonging, and how we can work with technology to make our work more human. 👨💻
💡Learn
How to build tech systems that create belonging
Goals your nonprofit could implement today
How to not lose our humanity amid automation
“You can’t humanize the digital experience until you actually know what that means.”
Episode Highlights
Tone setting
Voices from the community around this trend
Humanizing tech internally and externally
Case studies of humanizing tech
Pro Tips for Humanizing the Digital Experience
Building systems of belonging
Ideas nonprofits could implement today
Nejeed’s One Good Thing: The digital experience is inherently human.
Episode Transcript
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Powerful quotes
“What are two things that human beings can do that no machine can do? One was creativity and the second was empathy.” -Nejeed
“I want to talk about AI, what AI can’t do, and why that is an opportunity for us and not something we should be scared of.” -Nejeed
“The pandemic really expedited this a little bit. We became a video culture.” -Nejeed
“If you do back to back to back video calls, your brain essentially gets mushy.” -Nejeed
“Maybe this is an opportunity to take a pause.” -Nejeed
“We need to use technology as a mechanism to save time.” -Nejeed
“Instead of having to do that work, you can get a first draft and use the time to connect with people based on those things.” -Nejeed
“There’s no creativity or something new in that. That space for creativity is super interesting because that is where great ideas come from.” -Nejeed
“Tech is not created equal.” -Nejeed
“Think about 75 years ago, our lives were so myopic. We saw what we saw, we heard what we heard.” -Nejeed
“This technology can allow us to be more creative.” -Nejeed
“So many fundraisers are frustrated by processes. Now let’s use technology to do that.” -Nejeed
“Technology is like a flashlight. It can shine a lot on where no human can possibly see.” -Nejeed
“Using this technology is an opportunity for us to not miss opportunities.” -Nejeed
“Fundraising is about human relationships, humanity, and community. You can’t code a feeling.” -Nejeed
“Fundraisers make the donors, community and constituents feel a part of the organization. That is what we should be spending our time on.” -Nejeed
“Technology can actually give you human time back.” -Nejeed
“I don’t set goals for a year, I set them for 3 years.” -Nejeed
“I make a commitment for 1,000 days actually.” -Nejeed
“Incremental change over a course of 3 years is going to add real value.” -Nejeed
“Live in the incremental.” -Nejeed
“You can’t humanize the digital experience until you actually know what that means.” -Nejeed
“Set a goal to look at a piece of data to understand it in the context of fundraising.” -Nejeed
“Instinct is built with knowledge and habit.” -Nejeed
“Tech is going to inform, empower and engage us, but relationships and the way our donors experience them and how they feel from them will lead to more effective fundraising and more inclusive communities.” -Nejeed
Favorite tools from the Community:
ProofPact - community engagement + social proof
MemoryFox - storytelling
Zapier - connecting tech products to each other and automating processes
ThankView - video stewardship tool
Canva - Easy to use design tools (free PRO accounts for nonprofits!)
GoodUnited - social media fundraising
Feathr - digital marketing platform for ads, communications and analytics
Technology Grants for Your Nonprofit to Explore
🎧 Humanize the Digital Experience PLAYLIST
What Matters Right Now: Donor Behavior Matters More Than Giving Amount - Lynne Wester
Making Technology More Human + Building a System of Belonging: Meet the Human Stack - Tim Lockie
How Smart Tech is Changing Fundraising + How to Harness Its Power for Your Mission - Nejeed Kassam
Using Automation to Treat All Donors Like Major Donors - Gabe Cooper
Making Your Website Irresistible to Donors and Raise More Money (Part 1) - Jonathan McCoy, CFRE and Becky Endicott, CFRE
Making Your Website Irresistible to Donors and Raise More Money (Part 2) - Jonathan McCoy, CFRE and Becky Endicott, CFRE
The Rise of Corporate Social Impact + How Nonprofit Missions Can Meet the Moment - Olivia Khalili
CONNECT WITH Nejeed and KEela
Connect with JON
Connect with Becky
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Studio Selfie
Julie Confer, Becky Endicott, Jon McCoy + Nejeed Kassam
