Hi, friend. Welcome.

💪 [insert virtual elbow-bump]

Pull up your dad’s barcalounger, and let’s get to know each other, friend.

We Are For Good is the home of the Impact Uprising. It’s a place where nonprofit leaders, social impact changemakers + do-gooders collide in community - for good. It’s a place you can join in to celebrate the power of philanthropy, and get equipped with the mindsets, tools + innovative ideas to make a bigger impact than any of us could ever dream to accomplish on our own.

Here’s the deal: Making a lasting difference starts with your beliefs.

As your resident ridiculous idealists, don’t be surprised when you see us clinging to the ideals of philanthropy’s power. Rest assured they’re time-tested and true. From our own life’s work - more than four decades within and alongside nonprofits. In this community - We don’t have all the answers, but we know how to bring together the people that do.

In all the content we create, share + amplify, expect us to lift the meaningful work that is connected to our core beliefs and ideals - ones we think you might champion in your own life + work. Making good ripple is our jam - come experience it with the world’s most huge-hearted humans here. Your coffee and comfy Snuggie are waiting🫶

So glad you’re here!

P.S. Want to add a little Good to your inbox? We’d love for you to subscribe to the Weekly* our roundup of content + freebies sent to your email each Monday.

These core beliefs guide our content + mindsets and will equip you to create an Impact Uprising.

1

Everyone Matters. You are seen and welcome here. Regardless of your background, gender, race, or socioeconomic status - you are cherished and appreciated at our kitchen table. We believe philanthropy holds its only full expression to change a generation when all are included - and all are valued. We believe in cultivating a space where transformational gifts are lifted alongside those small yet mighty gifts. And where every human feels belonging. (explore further)

2

Play the long game. We understand that quick wins and cutting corners have a place. But we choose to dig in, work through the challenges to build a cultural philanthropic movement that swells, matures and grows over time. Every time. (explore further)

3

Simplify, humanize + tell a great story. Storytelling is the heartbeat of connection. We strive to tell it ethically, rawly, transparently and kindly... because story opens doors to the empathy required to create an Impact Uprising. (explore further)

4

It’s not just about giving. It’s about belief. Our ethos is rooted in creatively running toward goodness. We believe in the power philanthropy possesses to foster a deeper wanderlust for purpose and know it can move into life-altering spaces. The end result? A community of believers. And from that space - donors, volunteers, employees, global community and rabid fans will follow. (explore further)

5

Cultivate + mobilize rabid fans. Ever notice how one person’s profound passion can create a ripple? That’s our goal. Tossing a pebble into the hands of those who don’t simply want to make a transactional gift - they want to start a movement. (explore further)

6

Steward relentlessly. Gratitude can never be overstated nor should goodness be silenced. Knowing when to grab a megaphone or when to grab someone’s hand is the first step in launching an unparalleled donor experience. Start with thank you then move to sharing impact. Then do it again, and again… (explore further)

7

Disrupt. Grow. Adapt. Repeat. Daring innovation lies in the hands of dreamers. And when we honor that spirit, it creates truths we must never stop pursuing. Never stop listening. Never stop sharing. Never stop pushing to think bigger. Never substitute the easy thing for the right thing. Never stop choosing humanity every time. Now: Repeat. (explore further)

8

Community is Everything. When you understand the power of support, then you gravitate toward replicating it. When you understand the weight of pain, you want to move into spaces that eliminate it. We’re here for that. And if you are too - well, then you’ve found your people. Welcome home. (explore further)

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