399. Using TikTok to Grow Your Impact -for Good - Brett Peters

Digital Strategy

Mar 20

Written By Andie Murphy

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Overview

Meet Brett. He’s the Global Lead for TikTok for Good, TikTok’s social impact content program that inspires and encourages users to have a positive impact on the planet and those around them😍 The TikTok for Good account highlights organizations that have used TikTok to grow their audience, activate supporters and raise awareness around specific causes. You don’t have to learn any dances or lip-sync to share your voice on TikTok. 📷 Join us for the conversation that makes leaning into the power of TikTok accessible and even fun!

💡 Learn

The Future of Digital Media + Nonprofit Marketing
Overview of TikTok for Good
The role of digital media in Gen Z + Gen Alpha’s philanthropy
How nonprofits can get activated around TikTok today

Today’s Guest

Brett Peters, Global Lead, TikTok for Good

“We’re seeing audience from all different backgrounds and locations and everyone wants to find a way to leverage the platform for good.”

— Brett Peters, Global Lead, TikTok for Good

Episode Highlights

Brett’s story and journey to where he is today (2:45)
Future of digital media and nonprofit marketing (7:00)
TikTok for Good (13:20)
Who is using TikTok well and what are you seeing on the platform (20:00)
Gen Z + Gen Alpha’s hearts for justice and philanthropy (25:00)
Activation (27:00)
A powerful moment of philanthropy in Brett’s life (30:00)
Brett’s One Good Thing: Look at TikTok as a blank slate. (34:00)
How to Connect (36:00)

Episode Transcript

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Powerful Quotes

“Being in the nonprofit sector, especially in the boom of social media, so many nonprofits have been trained to speak and act a certain way in order to build community. TikTok breaks down a lot of those preconceived notions.” -Brett

“It’s always going to be about how we are adding value to users. Nonprofits need to be thinking about that as well.” -Brett

“What does your audience want to see and what are they going to find valuable?” -Brett

“As I continue to talk about the issues at hand, I am indirectly telling the story of my organization and building community around that story.” -Brett

“You’re not necessarily seeking out these things, they are being delivered to you.” -Brett

“How can I deliver education to this community?” -Brett

“If we can get back to the heart of what we are trying to do, you have this entire new ecosystem and creative experience that you can help find your new believers.” -Jon

“There is such a wide network of people that you can tap.” -Brett

“We’re seeing audience from all different backgrounds and locations and everyone wants to find a way to leverage the platform for good.” -Brett

“Have you found your niche and what you are really good at?” -Becky

“How do you talk with and not talk at?” -Jon

“When you create that conversational feel, it will take you to new heights.” -Brett