Media & Press

About Us

We Are For Good is a movement to revolutionize the nonprofit / social impact sector. We gather around open conversations + connect deeply in community. Our vision is to cultivate an Impact Uprising.

Our Vision: an Impact Uprising

We believe philanthropy (both the act of giving + good it creates) changes people, businesses and our communities to the core. And that transformative power has a trickle down effect, so by empowering a movement with the mindsets + tools to build more engaging + vital philanthropic movements, we can literally change the world - together.

The We Are For Good Podcast

The We Are For Good Podcast - The Podcast For Nonprofits - debuted in August 2020 as the #1 nonprofit podcast on Apple iTunes and today is ranked in the top 1% of all podcasts internationally. With more than 500 episodes and 600,000+ downloads, we’ve interviewed inspiring change-makers, best-selling authors + disruptive thought leaders including Seth Godin, Nancy Brinker, Dan Pallotta, Viktoria & Scott Harrison, Kishshana Palmer, Susan McPherson, Dr. Tyrone Freeman, Damien Mander and more. Explore all our episodes here.

The We Are For Good Podcast is released 2x weekly (Monday & Wednesday) and is co-hosted by Jon McCoy, CFRE & Becky Endicott, CFRE. The podcast is produced by Julie Confer. For pitching guests, topics, or other questions please complete this form.

For sponsorship opportunities please contact us at hello@weareforgood.com.

LOGOS

Our Founders

Jon McCoy, CFRE / Founder + CEO - meet Jon
Becky Endicott, CFRE / Co-Founder + Chief Storyteller - meet Becky

Bio

Jon McCoy & Becky Endicott

Jon McCoy and Becky Endicott are the co-founders of We Are For Good, a media and community-driven platform + community ecosystem built to empower changemakers through storytelling, innovation, and deep community engagement. They are also the co-hosts of the top-ranked We Are For Good Podcast, which has garnered over 600,000 downloads and is recognized as one of the top 1% of podcasts worldwide.

Jon and Becky’s partnership began nearly 20 years ago when Becky hired Jon as a graphic design intern at the Oklahoma State University Foundation—a decision that sparked a lifelong collaboration in nonprofit marketing, philanthropy, storytelling and building movements that bucked the status quo. Over the years, they rose through the ranks, leading teams in annual giving, major gifts, marketing, campaigns, and workplace giving, all while developing a values-based framework that’s been replicated by organizations worldwide.

In 2020, amid the global pandemic, they took a bold leap—leaving their full-time fundraising jobs to launch We Are For Good with an aim to disrupt the status quo, build a bigger, more inclusive table for social impact leaders, and catalyze an Impact Uprising—a movement centered on equity, generosity, and transformational kindness.

We Are For Good has since grown into a new media ecosystem for the social sector, activating a global community through podcasts, storytelling, virtual and in-person gatherings, and digital learning experiences. Its signature event, ImpactUp, is a quarterly virtual + in-person gathering uniting social impact leaders across the globe for conversations + convening curated around one topic that’s shifting the needle toward change - activated at the grassroots level. From San Francisco to Caracas and Manilla to Jinja, Uganda - changemakers are leading the charge on community-building and elevated connection that drives systemic change.

Jon’s a designer by trade while Becky’s a writer at heart. Together, they call themselves “marketers disguised as fundraisers” and collectively work to elevate authentic storytelling as a force for connection and transformation. Together, they are on a mission to equip nonprofit leaders with the mindsets and tools to grow community, elevate philanthropy, and spark lasting change—with a goal to impact over 1 million changemakers by 2025.

And we’re just getting started.

We Are for Good is on a mission to reimagine what’s possible when nonprofit + social impact + changemakers unite, to challenge the status quo, lean into compassion, kindness + create an impact uprising - for good. This isn’t Jon and Becky’s space - it’s your space. A space for the collective to gather and get equipped with the mindsets, tools + innovative ideas to make a bigger impact than any of us could ever dream to accomplish on our own. So let’s get started 👊

Headshots

Click images for lightbox of higher resolution images to download. Images taken by Ely Fair Photography. Jon McCoy, CFRE & Becky Endicott, CFRE

FEATURED IN…

  • How Fundraisers Can Get Off the Road to Exhaustion + Burnout
    by Emily Hayes for The Chronicle of Philanthropy (read)

  • Unabashed Idealism When We Need it Most
    by Christine Eddington for LUXIERE Magazine (read)

  • 7 Podcasts Every Changemaker Should Listen To
    by Kylie Davis, Givebutter (read)

  • Hear Here, 5 Locally Produced Podcasts That Has OKC Listening
    by Evie Klopp Holzer for 405 Magazine (read)

  • We Are For Good: A Local Podcast Goes Global
    by Maggie Murdock Nichols for Edmond Outlook Magazine (read)

PODCAST APPEARANCES

FEATURED SPEAKERS AT

FEATURED SPEAKER / HOST

FOR SPEAKING OPPORTUNITIES, PRESS OR MEDIA REQUESTS

Learn more at our Work with Us page.
Please contact us at hello@weareforgood.com.
We look forward to hearing from you!