Meet Shanna.  She’s the Vice President of Customer Experience at Classy, a GoFundMe affiliate. She’s helping nonprofits stay strong amid election-year noise 🗳️ Even during election years, charitable giving has increased in 8 of the last 9 cycles 📈 Nonprofits need to know how to maximize fundraising dollars, even if not directly linked to election causes. Tune in to discover key strategies to keep your fundraising strong even when emotions are running high and mailboxes are overflowing 📬

Meet Nicholas. He’s a former international soccer player turned serial entrepreneur and servant leader⚽ He’s found his passion in social impact work and is all about building businesses that tackle real-world problems. He founded and serves as the Executive Director of Fleece & Thank You, a nonprofit that provides psychosocial support and programs to children in the hospital. In this episode of "How It's Built," Nicholas shares how mapping donor journeys with intention has transformed their nonprofit🗺️ From listing all touchpoints to prioritizing a core welcome series, he walks us through practical steps to personalize the donor experience. Tune in to hear how you can adapt this modern framework for your org✨

Meet Maya. She’s a kindness champion, mental health advocate, and thoughtful human, and she’s obsessed with thank you cards💌She’s the president of Thoughtful Human, an eco-friendly greeting card company. These unique cards, founded by Ali O'Grady in 2017, plant seeds of empathy, offering genuine support during life's toughest moments. Tune in as we discuss the power of small acts of human connection and the ripple effect they create🫶

Meet ImpactUp 🎉- the gathering for social impact leaders ready to shift the sector - for good. It’s a reimagined virtual experience for changemakers to unleash our collective power + impact on July 11. By day, we gather virtually to listen, learn, share + begin to shift. By night, we’re tapping the We Are For Good Community to organize local meet-ups in 15+ cities across the country activating the day’s conversations. Tune in to the pod to hear the heart behind this event directly from Jon + Becky. Then join us at impactuprising.com. We can’t wait to see you there! 🙌

Meet Kel. She empowers nonprofits to grow their mid-level donor relationships through 5-Minute Fundraising Asks (over the phone!) 📞 She’s personally made over 20,000 fundraising asks and trained nonprofit organizations to raise almost $20M (primarily in donations under $2.5K)❗ Ring, ring, it’s Kel calling and she has a refreshing alternative to scripted calls, shifting fundraising conversations away from transactional encounters and toward relationship-building opportunities. Tune in to learn how to craft a compelling story within a short call, develop trust from the get-go, and personalize each interaction to resonate with donors. 

Meet Michael. He’s the Co-Founder and Chief Policy, Impact, and Government Affairs Officer for Global Citizen. For over 10 years, he’s been leading efforts to make a difference in our divided world. Their campaigns have raised over $35 billion for anti-poverty and climate change policies globally👏Michael’s new book, "From Ideas to Impact: A Playbook for Influencing and Implementing Change in a Divided World," shares strategies for anyone wanting to make a real difference. Join us to learn how to turn big ideas into real-world actions that change lives. 🌎

Meet Kim. She’s a marketing visionary whose experience has taken her from the newsroom to Usher’s New Look🎤, where she connects  Usher's celebrity brand and the nonprofit organization to create opportunities for young people. She’s breaking down their robust marketing playbook that prioritizes authenticity, relationships and marketing fundamentals. Tune in for lessons on disrupting traditional nonprofit marketing and scaling impact through strategic yet creative planning🌟

Meet Stacy. She’s the Executive Director of SixDegrees.Org, started by Kevin Bacon to connect people to resources, share stories, and amplify causes to make the greatest possible impact in communities😍 Stacy is sharing her award-winning strategies for crafting effective campaigns that leverage partnerships and media to drive social impact.  Tune in to learn tactics for creating memorable campaigns that capture hearts and minds ❤️🧠 Plus, after this episode, you’ll basically be one degree away from Kevin Bacon, right? 

Meet Kyle. He’s helped steward the creation and growth of a recurring donor community made up of more than 19,300 monthly givers at the Tim Tebow Foundation🤯 With no formal marketing training, he was hungry for knowledge and figured out how to harness the power of data and storytelling to invite believers into their mission one person at a time. The best part? You can copy his exact strategy.  In this How It’s Built episode, Kyle is sharing the importance of a donor experience that infuses joy and meaning into every contribution.  Tune in to hear the lessons learned along the way including the delicate balance of growing a donor base while cultivating current supporters🎁

Meet April. She’s the Founder and CEO of Philanthropy for the People,  an equity-centered consulting firm that equips donors, foundations, and nonprofits to embrace fundraising and grantmaking that centers racial equity and social justice. April challenges us to reimagine who holds power and how we can radically redistribute it to serve the communities that need it most. The way April approaches this work is a gift to the sector and we’re thrilled to share this conversation with you🎁  This episode is as much about philanthropy as it is about the art of self-compassion💖 - don’t miss it!

Meet Alicia. Since 2015 she’s been at the Innocence Project, now as the first Digital Engagement Director. The Innocence Project works to free the innocent, prevent wrongful convictions, and create fair, compassionate, and equitable systems of justice for everyone. Her team has won over 10 awards🏆 for the Innocence Project including Webbys, Tellys, Shortys, and Comnet’s Clarence B. Jones Impact Award.

She’s joining us to kick off the How It’s Built Series. We’re exploring the intricate and often overlooked elements that go into crafting impactful change. Alicia is walking us through how to build a winning digital strategy for exponential audience growth. Here’s your playbook for modernizing your nonprofit, step-by-step. Let’s go🏃‍♂️

Meet Alison. She’s the CEO of Comic Relief US, which you might know from Red Nose Day (happening May 23!)🤡 Their work is serious - breaking the cycle of intergenerational poverty, but they do it with so much joy and levity. Alison is back to share her insights into the power of transforming entertainment into a vehicle for social impact. Learn how Comic Relief US engages audiences across different media channels to maximize engagement and support for their mission - reaching people where they are📱 Don’t miss this heartening conversation that proves serious work can be seriously fun🎉

Meet Celeste, Amanda and, Megan. They shared their insights and strategies for GivingTuesday during the Nonprofit Marketing Summit, discussing how to create a movement from within, leverage marketing to support your mission's growth, and engage your community in this year's campaign🙌🏻 We believe that the most powerful movements start from within, and this holds true for GivingTuesday. Tune in to learn from their conversation and case studies on maximizing your impact during GivingTuesday🎁

Meet Ronen. He’s a deeply passionate marketer and fundraiser, focused on the donor experience. With over a decade under his belt in fundraising, working on the org and agency sides, he’s at Nature Conservancy of Canada (NCC) as Director, Integrated Marketing & Fundraising🌲 Ronen and his team are dedicated to enhancing the donor experience and optimizing the lifetime value of donors to NCC. They work collaboratively with channel experts and external partners to achieve these goals, navigating challenges such as rising acquisition costs and evolving privacy laws. He’s sharing his wisdom on acquiring quality donors and nurturing long-term relationships, regardless of the initial donation size. Join us as we uncover the art of turning supporters into true believers🌱

Meet Duyen, Kathryn and Alyssa. These three brilliant experts are flexing what Gen Z is bringing to their organizations in the best way. Gen Z is rising to become the most heartwired, active generation the world's ever seen. And they know how to get loud, mobilize, and get active in their communities around causes that align with their values. Nonprofits stand to gain immensely from the value Gen Z brings to the table: digital-first mindset, passion for social impact and purpose-driven initiatives, interactive engagement style, expertise in creating and consuming short-form content, and their unwavering commitment to authenticity 📱Tune in to this Nonprofit Marketing Summit replay about this rising group of do-gooders. They could be the key to unlocking the movement your mission is waiting to launch🚀

Meet Dorri. When it comes to reimagining the nonprofit sector, she not only talks the talk but also walks the walk. She’s the President and CEO of the YMCA of Metropolitan Chicago, previously serving as CEO of the YWCA Metropolitan Chicago. Under her leadership, the YWCA operating budget grew from $10.5 million to $38 million🤯👏She also led the effort in developing NYSE: WOMN, an exchange-traded fund (ETF) that supports women's empowerment, teaming up with Impact Shares - the first nonprofit investment advisor to create an ETF product. You might also recognize her from the UnCharitable film 🤩 Don’t miss this conversation. We're sure you'll leave this episode as inspired and motivated as we did!

Meet Shelley.  She’s a passionate builder of global brands and businesses, with expertise across communications disciplines. As the Chief Marketing Officer at UNICEF USA, she's all about building connections and trust at scale. During the Nonprofit Marketing Summit, Jon and Becky sat down with her to discuss UNICEF’s journey to redefine its brand identity by leaning into trust, authenticity, a deep understanding of its audience and a renewed commitment to the mission🌍 She also shared lessons learned along the journey, key steps her team took to elevate brand relevance and strategies to respond to evolving needs. While you’re here, watch the “I Am” video Shelley mentions to see these concepts in action 🎥 You don’t want to miss this convo. 

Meet Paul 🎵He’s a GRAMMY-nominated music executive, social entrepreneur and the founder and CEO of Entertain Impact, an award-winning social impact agency. With 30+ years bridging pop culture and philanthropy, he's worked with organizations and celebrities from the Gates Foundation to Usher, crafting 100+ impactful campaigns. He’s sharing a peek into the lessons, case studies and practical tips he lays out in his book, Good Influence, which he wrote so orgs of all sizes can leverage working with influencers for social good.  He’s also walking us through the five-step D.R.E.A.M.  sequence for creating and executing influencer-led campaigns. Whether you're aiming to boost awareness, garner support, or secure funding, you'll gain invaluable tools to leverage influencer power 💪

Meet Ben. As CEO, he’s led the transformation of The Farmlink Project from a college dorm initiative into a national hunger relief movement 🌱 Theirs is a nonprofit fairy tale story: three college students who saw a problem in the world and built a scrappy, grassroots solution that's changing the world 🌍 The Farmlink Project connects surplus food from farms to food banks all around the U.S. and has rescued more than 70 million pounds of produce since its inception 🚜 Tune in for this replay of the insightful conversation we had with Ben during the Nonprofit Market Summit.

Meet Ann. She’s a trailblazing leader who has activated vital emergency responses within the U.S. and internationally🌍 She co-founded CORE (Community Organized Relief Effort) alongside Sean Penn, and as CEO has overseen CORE’s transition into an international response and resilience-building NGO, responding to global crises. Navigating the landscape of disaster relief and community empowerment takes more than good intentions; it demands innovation, trust, and a genuine commitment to systemic change.  Join us as Anne Lee shares the heartbeat of CORE's mission and how they’re paving the path toward a future where communities are well-prepared to respond and recover swiftly and effectively during times of crisis.