532. Strategies for a Successful GivingTuesday Campaign (NMS Replay) - Celeste Flores, Amanda Liaw, and Megan Huffman
Meet Celeste, Amanda and, Megan. They shared their insights and strategies for GivingTuesday during the Nonprofit Marketing Summit, discussing how to create a movement from within, leverage marketing to support your mission's growth, and engage your community in this year's campaign🙌🏻 We believe that the most powerful movements start from within, and this holds true for GivingTuesday. Tune in to learn from their conversation and case studies on maximizing your impact during GivingTuesday🎁
469. Case Study: How a Podcastathon Has Raised $2.2M for St. Jude Through Community Fundraising - Stephen Hackett
Meet Stephen. He’s the co-founder of Relay FM, an independent podcast network for people who are creative, curious and maybe even a little obsessive🎙️Stephen combined his love for podcasting with his personal connection to St. Jude Children's Research Hospital, which led to the creation of the Relay FM Podcastathon. Since 2019, this initiative has raised more than $2.2 million for St. Jude❤️ He’s sharing his invaluable insights into partnership strategies and the art of forging genuine connections with your audience. This is a story about community, collective giving and a great source of inspiration as we are gearing up for GivingTuesday and end-of-year campaigns🎁
183. The Key Ingredients to Rock Your Year-End Giving Campaign - Caroline Fothergill
Meet Caroline. She's a Marketer on a Mission, and today she's walking us through how to build a year end campaign. The time is now! She's giving an overview of the year end campaign, then double-clicking on how to design and power one. She's giving tons of creative examples of how to engage, and she's sharing her secret sauce for connecting on social platforms: show up like a friend. Boom! If you haven't framed out your year end campaign yet, there's still time. Tune in🎧
12. Leveraging the Power of Giving Days - Carol Pierce Goglia
Meet Carol Goglia. What happens when you take a major metropolitan area, throw out an audacious community giving challenge and start your clock for 18 hours? You have North Texas Giving Day which moved from $600K+ in 2009 to more than $50M pledge last year to the benefit of 3,000 local nonprofits. Her marketing counsel is spot-on and something she's applying now to her role as President of United to Learn.