532. Strategies for a Successful GivingTuesday Campaign (NMS Replay) - Celeste Flores, Amanda Liaw, and Megan Huffman

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Overview

Meet Celeste, Amanda, and Megan. They shared their insights and strategies for GivingTuesday during the Nonprofit Marketing Summit, discussing how to create a movement from within, leverage marketing to support your mission's growth, and engage your community in this year's campaign🙌🏻 We believe that the most powerful movements start from within, and this holds true for GivingTuesday. Tune in to learn from their conversation and case studies on maximizing your impact during GivingTuesday🎁

💡Learn

How to activate a Giving Tuesday campaign that’s fueled by believers
Ways to cut through the noise on GivingTuesday or any giving day
Tips for creating movement that resonates year-round, not just one day

Today’s Guests

Celeste Flores, Director, US + Canada Hub, GivingTuesday

Amanda Liaw, Communications & Marketing Manager, Spur Local

Megan Huffman, Director of Community Outreach & SHARE Greater Lynchburg, Greater Lynchburg Community Foundation

“If we don’t spend the time on community engagement, it’s short-sighted. Otherwise, you’re going to churn and burn every single year.”

— Celeste Flores, Director, US + Canada Hub, GivingTuesday

Episode Transcript

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Episode Highlights

Origins of GivingTuesday and opportunities that exist today (2:15)
How nonprofits can leverage GivingTuesday (5:40)
Strategies to cut through the noise and increase engagement (11:10)
GivingTuesday strategies (17:00)
Capacity building, personalized messaging and leveraging relationships (26:50)
Leveraging resources and storytelling (31:00)
Celeste’s One Good Thing: Take a breath, and just pick one or two things that you're going to do this year. (38:35)
Megan’s One Good Thing: Lead with gratitude. (40:05)
Amanda’s One Good Thing: Tend yourself like a garden. (40:25)

Impactful Quotes

“It started 11 years ago, simply as a hashtag. Day to do good. #GivingTuesday after a few days of consumerism on the Tuesday after Thanksgiving. It was to put focus on doing good for others and now it's a global year-round movement." -Celeste

“How do you make it applicable for GivingTuesday, but not just GivingTuesday? How do you leverage a shared giving moment?” -Celeste

“What ultimately is your goal for using the day and using it with intention and using it it as a strategy that hangs with all your other strategies, not using it in isolation?” -Celeste

“Think about other ways that people can express generosity.” -Celeste

“It's much more than what someone can give financially. It's about getting their story. It's about getting their network, it's getting awareness in every single one of those engagement signals is so important.” -Becky

We want to magnify, equip and connect our nonprofits in the community and to one another.” -Megan

“It's all about collective impact and how we are raising the the bar of giving together. And we've heard a lot of great feedback that by working together as a nonprofit community, it feels less competitive and less noisy.” -Megan

“If you're using peer to peer as your primary tactic for GivingTuesday, this year, how do you spend from now all the way through November building up and really seeing where you can tap that capacity in your audience to make that strategy successful?” -Amanda

“it is the long game and the payoff is worth it. But, if we don't spend the time on community engagement, it's short-sighted. Otherwise, you're going to churn and burn every single year.” -Celeste

“Lead with gratitude.” -Megan

“Sustain yourself. Tend yourself like a garden.” -Amanda