527. The Influencer Effect + Harnessing the Power of Pop Culture for Good - Paul Katz

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Overview

Meet Paul 🎵He’s a GRAMMY-nominated music executive, social entrepreneur and the founder and CEO of Entertain Impact, an award-winning social impact agency. With 30+ years bridging pop culture and philanthropy, he's worked with organizations and celebrities from the Bill & Melinda Gates Foundation to Usher, crafting 100+ impactful campaigns. He’s sharing a peek into the lessons, case studies and practical tips he lays out in his book, Good Influence, which he wrote so orgs of all sizes can leverage working with influencers for social good. He’s also walking us through the five-step D.R.E.A.M. sequence for creating and executing influencer-led campaigns. Whether you're aiming to boost awareness, garner support, or secure funding, you'll gain invaluable tools to leverage influencer power 💪

💡Learn

A Look into The Influencer Effect
Paul’s five-step D.R.E.A.M. Framework
Insights into Building Local Networks of Impact

Today’s Guest

Paul Katz, Founder + CEO, Entertain Impact

“Be persistent and you will see results within your organization.”

— Paul Katz, Founder + CEO, Entertain Impact

Episode Transcript

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Episode Highlights

Paul’s story and journey to where he is today (4:30)
Utilizing Pop Culture for Social Change (9:00)
The Influencer Effect (19:00)
Paul’s D.R.E.A.M Framework to Executing Influencer-Led Campaigns (23:00)
Building Local Networks of Impact (44:00)
A powerful moment of philanthropy in Paul’s life (48:000
Paul’s One Good Thing: Take the first step. Start the journey. (51:00)

Impactful Quotes

“I really saw the power of music and what it could do to bring people together to have collective impacts in the sense of changing behavior, changing hearts raising money.” -Paul

“The big lesson is persistence. The other thing is authenticity.” -Paul

“It’s who really relates to your audience, and who are they going to connect with?” -Paul

"If you have the confidence and just go for it, if you have an organization that's credible, even if you do a cold call, or you reach out through email, and you're persistent, you will have it you will have success." -Paul

“Commit to it. Be persistent and you will see results within your organization.” -Paul

"I think if you can commit to one thing, you don't have to do 50 different things. But just start the process, start the journey get involved. You'd be you'd be amazed where it can be." -Paul