343. Giving Tuesday + Beyond: Go from Hoping to Hedging for Success - Jon McCoy, CFRE and Becky Endicott, CFRE

Giving TuesdayGiving DaysFundraising

Oct 28

Written By Andie Murphy

This is part of our Giving Tuesday PREP Week special series presented by Givebutter.

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Overview

Sometimes it's just helpful to have a framework, right? Tune in this Friday and listen as Jon and Becky breakdown how to build a Giving Tuesday plan that sticks, stands out and builds long after the campaign is over.

Learn:

The bigger question (why do we do even do Giving Tuesdsay anyway?)
How to build a campaign using the Impact Arc framework (Stage, Storytell, Syndicate + Scale!)
Using momentum after the campaign
rounds out with some PRO Tips.

“You have an opportunity to make believers out of these new donors so don’t just ask for money, talk about ways that they can help you.”

— Jon McCoy, CFRE, CEO + Co-Founder, We Are For Good

Episode Transcript

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Episode Highlights

The bigger question around Giving Tuesday (2:00)
What are you really trying to accomplish? (4:30)
- This answer should be UNIQUE to your organization
- This answer should be UNIQUE to your goals
Crafting your Giving Tuesday goals (6:45)
35 million people participated in Giving Tuesday last year (11:00)
Applying the Impact Arc Framework (Staging, Storytelling + Syndication) to Giving Tuesday (14:45)
Giving Tuesday pro tips (28:20)
We want you to ask us your questions (33:05)
- Join us for How to Rock Giving Tuesday + Live Q&A on Nov. 1 at 11 a.m. CST

Powerful quotes

“Giving Tuesday is not just Giving Tuesday and if you're asking a bigger question, you're keeping in mind that this is just one day of your year. Keep your perspective that your entire strategy cannot be hinging on this one window of opportunity. However, that's not to say you shouldn't get in the game.” -Becky

“We really want to take this opportunity to connect in a meaningful level that could lead to year-end giving or a bigger gift.” -Becky

“If you want to get more people engaged around your mission, I love goals like that. You can build your whole strategy around that.” -Jon

“You have an opportunity to make believers out of these new donors so don't just ask for money, talk about ways that they can help you.” -Jon

Pro tips:

Are you asking for story at checkout? You hear us say this a ton - but ADD IT! - if you don’t have it embedded - ask on the confirmation page at a minimum… and put another link on the gift receipt.
Simple online tool to help with this: ProofPact
Think bigger + Temper expectations (this is a balance - but critical)
Make a plan to repurpose (aka syndicate!) all content you create
Select a visible, tangibly expressed, human project - this will help with stewardship and turn donors to believers
Matching Gift - This is a chance to get everybody together. It’s a great time to close gifts that can unlock and open the doors for further giving.