12. Leveraging the Power of Giving Days - Carol Pierce Goglia

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Overview

Meet Carol Goglia. What happens when you take a major metropolitan area, throw out an audacious community giving challenge and start your clock for 18 hours? You have North Texas Giving Day which moved from $600K+ in 2009 to more than $50M pledge last year to the benefit of 3,000 local nonprofits. Her marketing counsel is spot-on and something she's applying now to her role as President of United to Learn.

I truly believe that we are better together. You can go fast alone, but you can go farther together.
— Carol Pierce Goglia, President, United to Learn
  • Carol’s journey from for profit marketing to transforming nonprofit missions through powerful marketing communications

  • The story of North Texas Giving Day, a day of giving that has raised over $290 million in the last decade for thousands of nonprofits in North Texas

  • Giving the power to the people through North Texas Giving Day

  • Ideas you can use today to implement a “Giving Day” at your own organization and community

  • The benefits of implementing a Giving Day, and creative examples you can use

  • How nonprofits can cut through the noise and make their mission standout

  • Her transition from rallying the community to give to rallying them to support Dallas schools specifically through United to Learn

  • The mission of United to Learn and their innovative approach to transforming education in Dallas ISD

  • How Carol encourages nonprofit professionals to “Dwell in Possibility”

Powerful Quotes:

“We really were building a movement.” -Carol

“This was created for donors to give wisely, but it involves the nonprofits with how they can best be served.” -Carol

“People that are called to nonprofit work, they are there for the mission. Fundraising can be uncomfortable, but giving days gives people permission to make the ask.” -Carol

“The sense of urgency during giving days is powerful.” -Carol

“There is no one cause. Everything interacts together.” -Carol

“Get to the core of your cause. It will resonate with who it supposed to resonate with. It is all about storytelling, sharing testimonials, and most importantly sharing impact.” -Carol

“There is enough here for everyone. Each nonprofit needs to find their people.” -Jon

“It is amazing how much professional development can impact teachers.” -Carol

“We want all of our students to feel seen, and our curriculum has to reflect that.” -Carol

“Dwell in possibility. This helps with resilience.” -Carol

Connect with United to Learn

Website / Instagram / Facebook

Learn More About North Texas Giving Day

Website / Instagram

Connect with Carol

LinkedIn / Email

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13. Nonprofit Boards: Who's at the Top Matters - Christal M. Cherry

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11. How to Quiet the Fear + Embrace Risk - Diana Hartley