12. Leveraging the Power of Giving Days - Carol Pierce Goglia

Listen to this episode

Overview

Meet Carol Goglia. What happens when you take a major metropolitan area, throw out an audacious community giving challenge and start your clock for 18 hours? You have North Texas Giving Day which moved from $600K+ in 2009 to more than $50M pledge last year to the benefit of 3,000 local nonprofits. Her marketing counsel is spot-on and something she's applying now to her role as President of United to Learn.

“I truly believe that we are better together. You can go fast alone, but you can go farther together.”

— Carol Pierce Goglia, President, United to Learn

Carol’s journey from for profit marketing to transforming nonprofit missions through powerful marketing communications
The story of North Texas Giving Day, a day of giving that has raised over $290 million in the last decade for thousands of nonprofits in North Texas
Giving the power to the people through North Texas Giving Day
Ideas you can use today to implement a “Giving Day” at your own organization and community
The benefits of implementing a Giving Day, and creative examples you can use
How nonprofits can cut through the noise and make their mission standout
Her transition from rallying the community to give to rallying them to support Dallas schools specifically through United to Learn
The mission of United to Learn and their innovative approach to transforming education in Dallas ISD
How Carol encourages nonprofit professionals to “Dwell in Possibility”

Powerful Quotes:

“We really were building a movement.” -Carol

“This was created for donors to give wisely, but it involves the nonprofits with how they can best be served.” -Carol

“People that are called to nonprofit work, they are there for the mission. Fundraising can be uncomfortable, but giving days gives people permission to make the ask.” -Carol

“The sense of urgency during giving days is powerful.” -Carol

“There is no one cause. Everything interacts together.” -Carol

“Get to the core of your cause. It will resonate with who it supposed to resonate with. It is all about storytelling, sharing testimonials, and most importantly sharing impact.” -Carol

“There is enough here for everyone. Each nonprofit needs to find their people.” -Jon

“It is amazing how much professional development can impact teachers.” -Carol

“We want all of our students to feel seen, and our curriculum has to reflect that.” -Carol

“Dwell in possibility. This helps with resilience.” -Carol