468. Strategies for a Successful Giving Tuesday Campaign -Celeste Flores

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Overview

Meet Celeste. As the director of GivingTuesday's U.S. and Canada Hub, she manages and collaborates with local leaders on growth strategies, partnerships and mobilization of GivingTuesday in communities across the two countries🌎 If you’re looking to amp up your Giving Tuesday campaign, she has you covered. We believe the most powerful movements build from within and that’s true for Giving Tuesday. There’s no playbook because your campaign has to be built specifically for your org. Tune in to get inspired to take your Giving Tuesday campaign to new heights 🚀

💡Learn

  • Origin + history of GivingTuesday

  • What the movement looks like today

  • How to get activated with a Giving Tuesday campaign that’s fueled by believers

Today’s Guest

Celeste Flores, Director, GivingTuesday's United States + Canada Hub

If the world operates from a place of generosity, that is how systems change, that is how we create a world in which we want to live.
— Celeste Flores, Director, GivingTuesday's United States + Canada Hub

Episode Transcript

Download Full Episode Transcript Here

Episode Highlights

  • Celeste’s story and journey to where she is today (3:00)

  • History of GivingTuesday + what the movement looks like today (6:00)

  • Let’s do a deeper dive into what actually powers GivingTuesday. What makes this movement move? (12:40)

  • Cutting through the noise this year on GivingTuesday or other Giving Days (24:00)

  • Celeste’s One Good Thing: (47:00)

  • How to connect (48:00)

POWERFUL QUOTES

“That moment of being an asset for good is why I never looked back.” -Celeste

“We believe in the local leader, and that’s how this movement has grown.” -Celeste

"We believe the most powerful movements build from within." -Becky 

"If the world operates from a place of generosity, that is how systems change, that is how we create a world in which we want to live." - Celeste 

"Everybody has something to give." - Celeste Flores

"If you are launching Giving Tuesday on Giving Tuesday, you're doing it wrong." -Becky

"I truly believe if we all operate from generosity, the world would look so different." -Celeste

"You always have something to give." -Celeste

"Philanthropy and generosity and giving is what will change our civic society." -Celeste

"We have to all be in this together our sector is it's got a road ahead of it but we're so needed." -Celeste

CONNECT WITH Giving tuesday

Website

Connect with Jon

LinkedIn / Email / Instagram

Connect with Becky

LinkedIn / Email / Instagram

CONNECT WITH WE ARE FOR GOOD


Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Studio Selfie

Julie Confer, Becky Endicott, Jon McCoy, + Celeste Flores

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469. Case Study: How a Podcastathon Has Raised $2.2M for St. Jude Through Community Fundraising - Stephen Hackett

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467. The Founder‘s Journey: Transforming Comedy with Innovation + Community - Steve Hofstetter