Meet Kristen. This Hollywood narrative strategist and impact advisor develops culturally-informed narratives for companies like Netflix, HBO Max, MTV, Disney, and more for more than 100 major film and TV projects. As Chief Impact Officer of The League, she works at the intersection of culture and politics advocating for a future where everyone who makes up the New American Majority can act, engage, and thrive. We're talking about crafting narratives and creating media that is reflective of the communities our missions engage.

Join Jon + Becky for this Friday's episode alongside a panel of legit experts on Building Better Storytelling. We talk about shifting the lens on the storylines we share, the words we use, and leaning into authentic and ethical storytelling. Special thanks to Virtuous for convening this discussion with our panel experts: Kimberly O'Neil (The Giving Blueprint), Chery Miller-Houser (Creative Breed), Dulari Gandhi (D. Gandhi Communications), Becky Straw (Adventure Project) 👊

Hope you're taking notes on this new Friday series Podcasting for Good. We've broken down why we think you should take the plunge, and this week we're diving into How To Build a Podcast. We’re sharing our entire playbook, frameworks, marketing plans and tools too. Join us!

We're diving into a five-week series on Podcasting for Good: Why You Should Consider Starting A Podcast (or at least be on one!). We don’t want this to be the best-kept secret anymore. We want everyone to know the power that exists in podcasting! It’s the one medium you hadn’t considered to be your most important communication channel in the digital age. We’re sharing our entire playbook, frameworks, marketing plans and tools.

Happy dance for the week so many have asked about💃 Join this week's 8️⃣ Trends That Matter in 2022 as we dive into Ethical Storytelling with Vik Harrison, writer, self-professed branding nerd and co-founder of charity: water. Many organizations use stories to further their mission, but ethical storytelling prioritizes the storyteller's need before their own. We're breaking down the how-to and chatting about who does it well.

Meet Derek🎥 This filmmaker and storyteller has captured story in nearly 50 countries and believes everyone has a story to tell. BUT the way it's told possesses the ability to connect hearts, community and purpose like never before. We firmly believe a compelling video can better launch your mission's story to a global community🚀 Join us and this Emmy-winning filmmaker to talk through the storytelling arc and why you should be investing in video right now.

Meet Rob. After surviving cancer, this writer and former chief creative officer pivoted to something that felt more meaningful and purposeful. He's an award-winning filmmaker and storyteller skilled at creating viral films and mini-docs that drive engagement and emotionally connect followers to charities. Tune in as we chat about ethical storytelling and bringing your brand purpose to life through content.

Tune in to this week's 8️⃣ Trends That Matter in 2022 as we dive intoThought Leadership is Now with Tania Bhattacharyya, our queen of thought leadership branding. She's talking about why you should be abundantly sharing your lived experience, passion, and expertise to build trust with the right audience on the right topic.

Meet Pam. This heart-wired Canadian paired her economics Ph.D. with the impact sector, and that research is powering "stickiness" attracting people and getting them to act. We're diving into narrative research (totally fascinating - promise✌️), co-building and the results of the two when paired. Tune in as we talk about moving away from power-control to power-sharing, and the end result is an audience that feels heard, seen, and respected - leading to more donations + increased engagement.

Meet Sue Ann. She's a mother, writer, philanthropist, humanitarian, justice warrior, and member of the Giving Pledge. Spending just a few minutes in Sue Ann's wake makes one acutely aware that she's always looking out for the little guy. The Arnall Family Foundation focuses on child welfare, animal welfare, and criminal justice reform, while Sue Ann focuses her personal passion on solutions that lower the incarceration rate and racial disparity among African American men in U.S. jails and prisons. Her class, warmth, grace, and compassion blew us away. Pretty proud to say this is a friend who represents the best of home. Thank you Sue Ann 🙏

Meet Trinity. Friends, we are truly honored to share this story of an incredibly resilient, compassionate Ugandan entrepreneur who's upskilling the next generation of African businesses by empowering its rising digitally-savvy youth. This 29-year-old social entrepreneur is sharing his harrowing story from the Kampala slums to build era92, a youth creative social enterprise working to end youth unemployment through design, arts and technology. Please dignify the courage, optimism and hope found in this episode. Trinity, thank you for trusting us to share this story. You are truly our hero🙏 We join you in supporting efforts to build Africa's youth-powered movements!

Meet Kimberly. She's an award-winning professor, executive leader, and social good expert who served as the youngest African-American female city manager in U.S. history [insert standing ovation]. As a proponent of bringing socially good businesses, community and local governments, together she's fighting to increase impact awareness. We're talking through creative ways to bring in revenue via entrepreneurial tools and discussing inclusivity awareness. It's a convo good for the head and heart.

Meet Lola. She's the director of the African Health Institute and the Program Director for Child Well-Being at the Doris Duke Charitable Foundation. She is a powerhouse of ideas, experiences, and knowledge with a passion for closing the inequitable gaps we are all too aware of in our communities and across Africa. Today's chat centers on data, humility, and listening.

Meet John. He's got a couple of titles: social impact professor, executive director of Georgetown University's Center for Social Impact Communications, 🐵Jane Goodall's personal advisor, and a social strategist, just to name a few. He's breaking down the key elements of nonprofit storytelling and teaching us how to embrace a story's blur. No shock he's bringing incredible stories to this convo. Tune in🎧

Meet Carolyn. She worked in the fashion industry for a decade doing digital strategy, marketing and ops before leaving corporate America to start her own business. Today, this Instagram Strategist teaches others how to leverage the platform while illuminating the incredible relationship-building that happens on IG.

Meet Cheryl. This founder and CEO of Creative Breed, is an award-winning filmmaker who now applies her human-centered storytelling to marketing to help brands and organizations drive connection, engagement and action. In fact, she feels so passionately about how story can transform a person that she's leveraging her best tips to help nonprofits elevate their video storytelling game. Tune in and hear her tips for casting and building a narrative story arc.

Meet Tania. This former nonprofit ED is passionate about building thought leadership branding. Never heard of it? We hadn't either, but we are huge believers after this conversation. It's about abundantly sharing your lived experience, passion and expertise to build trust with the right audience on the right topic. She's walking us through it PLUS giving a mini masterclass on how to leverage LinkedIn. Steel yourself for an epic conversation with a seriously good human.

Meet Laura. She's a mom of three who - alongside her husband - found herself launching a global nonprofit focused on eradicating human trafficking because she simply couldn't look away. What began by running undercover work alongside SE Asian police grew into their nonprofit, The Exodus Road. Her story is shocking. Heartbeaking. Hopeful. Inspiring. And it's looking for a compassionate army to help them find and free victims worldwide... You game?

Here's the thing. We all have something to learn in this space, but sometimes we're too shy/embarrassed/bored to ask for a basic tutorial. We've been there🙋‍♀️🙋‍♂️ So Jon + Becky are launching a new Friday series called Back to Basics. We're going to be diving into the fundamentals of donor relations, operations, planned giving, events, campaigns, branding and several other general development topics. Why? Because we see a lot of young professionals joining our sector, as well as those who have left for-profit to chase the social good dream and just other Do Gooders looking to help their passion organizations. We want you trained quickly so you can do your thing on the front lines❤️ We'll talk strategy, structures, examples and our own success and failures. So tune in as we kick off our convo with Basic to Basics: Annual Giving.

Ever wanted to have a cup of coffee with Jon and Becky so you could lift the veil on those same questions we volley to our guests? Then you're going to love our next series: Get To Know Us. Coffee Talk with We Are For Good. For the next two weeks, we're going to be interviewing each other on all things philanthropy, business, family, failure, hilarious moments and irreverent facts. We don't know each other's questions, so all the reactions you hear are live and sincere. Oh, and be prepared to laugh. A lot.