180. Developing a Magnetic Brand: Using Instagram to Build Community - Carolyn Stine
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Overview
Meet Carolyn. She worked in the fashion industry for a decade doing digital strategy, marketing and ops before leaving corporate America to start her own business. Today, this Messaging + Storytelling Coach teaches others how to leverage the platform while illuminating the incredible relationship-building that happens on IG. She's teaching us how to discover the magnetic elements of our stories, and how Instagram can help us take our nonprofit missions to the next level.
Today’s Guest
Carolyn Stine, Founder, Carolyn Stine Coaching
“Everybody consumes differently. Our job is to show up and share, across these different tools, we don’t know at what point a message is going to connect with somebody.”
Episode Transcript
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episode highlights
Developing a magnetic brand (4:20)
Developing your personal voice vs. your organization’s voice (6:00)
Carolyn’s story and journey to where she is today (9:00)
Leveraging Instagram to create magnetic brands (15:00)
Types of content you can create for Instagram (20:00)
Where to start today (26:00)
Hone in on the crux of your messaging.
Study your audience demographics.
A powerful moment of philanthropy in Carolyn’s life (27:00)
Carolyn’s One Good Thing: You can actually have everything you want. (29:00)
Powerful quotes
“I think that we really become an our magnetic when we are lit up and in touch with ourselves plugged into ourselves, like feeling our desires, and wanting to share that light with other people.” -Carolyn
“I think that the first key step is letting go of the idea of perfection, of wanting to be likable of wanting to appeal to everybody, you know, maybe even having a curated presence. I think that so much, especially as women, you know, and I noticed this in working with women and and myself as well, I think that the attachment to perfection can feel and be really quite stifling.” -Carolyn
“People connect to us by that shared emotional territory, those shared values, and they can't get there. If we're not letting people in on all of our humanity.” -Carolyn
“I think that it's really important in both cases, to think about, you know, how you're showing up as a really beautiful kind of marriage and microcosm of the individual, you and the collective, you know, you expressing yourself, you really kind of weaving your essence, your magic that only you have into everything you share.” -Carolyn
“You have that authenticity, but then marrying that back to you know, how are you showing up in service of the people whose lives you want to change?” -Carolyn
“It serves a lot of these brands a lot more to think, as if they were a smaller entity, as a human or humans, because that's who people are really connected to.” -Carolyn
“I kind of had that aha moment that what I really wanted to be doing wasn't working with brands behind the scenes, you know, dictating their brand strategy, but working really intimately with female entrepreneurs, with female business owners to help them bring all of their juicy essence and magic and just everything that makes them their own human to life, in their messaging, and anywhere they choose to have impact.” -Carolyn
“Being in alignment with your purpose with your essence is also such an important element of you know, being magnetic and creating in a magnetic way too.” -Carolyn
“It's about getting where we need to each get that can really go deep into our purpose, our passion and really show up in the way that the world needs us and our seats so your story is just so in alignment with everything I've been thinking this season so far.” -Carolyn
“It's everything's a vessel right? Instagram is a vessel it is a container like what are you filling it with?” -Carolyn
“I feel like that's kind of the fun of it to like it is that so much of it is beyond our control. We show up how you know we how we can literally or we control how we show up in relationship. into the thing and what we bring to it. And like all things, you know, everything changes changes the only constant so getting to kind of flex and play and bringing play to it, I think is really powerful.” -Carolyn
“Everybody consumes differently. Our job is to show up and share, you know, across these different tools, we don't know at what point a message is going to connect with somebody.” -Carolyn
“So a really powerful kind of behavioral activity that has emerged as people will go to somebody's profile, and they'll consume, they'll ingest a lot of someone's content at once. And that's where you really want it to feel cohesive and all really infused with your, your message, your movement, and your ethos.” -Carolyn
“Whether it's real or static posts, at the end of the day, it's actually not as important. It's more important that somebody is connecting with what you have to say and that way, and reels can be fun, you know, take the pressure off, they can be really simple.” -Carolyn
“It really starts with honing in on the crux of your messaging. So really thinking about defining like, what's your movement? What's your manifesto? What is the POV you're bringing to it that only you can bring?” -Carolyn
“And also going really deep on your audience and really getting a sense of not just their demographics, but there's good graphics, like who they are, what their desires are, like, what their dreams are, what keeps them up at night, really kind of feeling into your shared emotional, territory, stories that you might be sharing so that you can start to craft your messaging around that. I truly believe that is the starting point.” -Carolyn
connect with carolyn
Website / Instagram / LinkedIn
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