344. Your Storytelling Power Unleashed! How to Connect Authentically + Inspire Action - Ty Spells
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Overview
Meet Ty. This expert storyteller is a connector of people and transformation. She believes storytelling done right can change incorrect narratives, stereotypes, and has the power to shape the future👏 We’re talking about how social impact storytelling should not only move your audience’s hearts, but also move them to take action. Tune in for a convo highlighting what happens when you stop using your messaging to sell your mission and instead focus on inviting people to join your community through authentic storytelling.
💡Learn
Painting a picture of the vision you’re trying to create instead of highlighting the barrier 🎨
The importance of telling a story of transformation completely
Elements of building an authentic story
Today’s Guest
Ty Spells, Senior Strategist of Partnership Activation, Stand Together Foundation
Episode Transcript
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Episode Highlights
Ty’s story and journey to where she is today (6:00)
Storytelling in today’s digital age (10:00)
Missteps and barriers to sharing your story (13:00)
Breaking through the noise (17:00)
Core elements of building an authentic story (20:00)
How and when to tell the difficult parts of your story (26:00)
A powerful moment of philanthropy in Ty’s life (33:45)
Ty’s One Good Thing: Believe and understand that your personal story matters. You were created to bring about change. Lead with that. (41:00)
How to connect with Ty (42:20)
One thing Becky and Jon are standing on and standing for today (44:20)
Powerful quotes
“Social impact storytelling done well should not only move your audience, but help them to take an action.” -Ty
“You are not trying to sell people on your mission. You're not trying to sell people on why you should be serving, the people you're serving and why it's important.” -Ty
“You want to be sharing with people a vision, invite them to join this community to join your work. And if it's for them, they will lean in. And if it's not, they won't.” -Ty
“Storytelling isn't a sell. It's an invitation.” -Becky
“Individuals can’t join in or work towards or connect with you in community or your work if they can’t see the vision.” -Ty
“A story of transformation needs to be an entire story. You need to tell a story of transformational why your work has worked, or how it impacted your life completely.” -Ty
“Transformation is only clear if I know where they transformed from.” -Ty
“Make it human.” -Ty
“If you don't stand for something, you'll fall for anything. So what is one thing you are standing on and standing for today?” -Ty
Connect with Ty
LinkedIn / Website / Facebook / Instagram / Stand Together Foundation