289. The Impact Arc Framework: Syndicate + Scale Your Impact - Jonathan McCoy, CFRE and Becky Endicott, CFRE

StorytellingStrategyStewardship

Jun 24

Written By Andie Murphy

Listen to this episode

Overview

Jon and Becky are finishing our Friday series, The Impact Arc, which is uncovering their secret formula...to, well, everything. Thanks to all who joined us to explore how we fundraise, build events, campaigns, movements, community, and even our company too. Tune into this 3-part series breaking down the Impact Arc with this week's #3 pillar: Syndication. Spoiler: if you do syndication well, sustainability and scaling will naturally occur too!

Explore The Impact Arc Framework 3-Part Series

(Part one: Staging) (Part two: Storytelling) (Part three: Syndicating)

“ If you can syndicate and syndicate well, you’ll be meeting people in the spaces that they hang out, not the places where you’re dropping your content.”

— Becky Endicott, CFRE, Co-Founder and Chief Storyteller, We Are For Good

Episode Transcript

Download Full Episode Transcript

Episode Overview

Definition of syndication (3:45)
Key benefits to having a syndication mindset (5:25)
Build a 2.0 communications model that prioritizes engagement (8:10)
Defining your voice (10:10)
The magic of tagging (16:20)
Who is in charge of syndication? (18:00)
Case study: Wisconsin Foundation & Alumni Association (19:45)
Scaling and sustainability (22:55)

Powerful quotes

“Communities are everywhere and you can't just play in one lane. If you're really trying to build and engage or enrage a community about something you have to be in a lot of different places.” -Jon

“If you can syndicate and syndicate well, you'll be meeting people in the spaces that they hang out, not the places where you're dropping your content.” -Becky

“Remember, we are not nonprofits coming with our hands out asking for money. We are coming from a place of empowerment ourselves. You have assets in your mailing list, in your website, in all the ways that you show up, maybe physically or online.” -Jon

“The call to action here for all of us is don't fall into the use only once pitfall.”
-Jon

“Sustainability is going to build a pipeline, it's going to provide long term, predictable funding, and it's going to diversify your revenue.” -Becky

“It's about allowing the stories and lived experience of your base to live on within your ecosystem. And it's about amplifying them. It's about letting go of control and allowing believers to inspire the next wave of believers. And then the ripple will just continue to travel as long as you're powering that content, and empowering those believers.” -Becky

Rate, Review, & Follow on Apple Podcasts

Are you a fan of the We Are For Good Podcast? Please consider rating and reviewing our show! This helps us serve more do-gooders — just like you — grow their own impact uprising.

First time doing reviewing a podcast? Don’t sweat - it’s super easy! Click here, scroll to the bottom, tap to rate the show with stars, and then click “Write a Review.” We’d love to hear what you loved most about this episode!

While you’re there, if you haven’t done so already, would you consider subscribing to the podcast? We curate inspiring conversations weekly to help you do more for your mission (and the occasional surprise minisode too!) and if you’re not subscribed, you could totally out. Subscribe now!

Join the Good Community!

THE WE ARE FOR GOOD COMMUNITY

This is a safe place for deeper conversations. While we love this podcast, it is a very one-sided dialogue. It is great for starting conversations, but not continuing them. You can find friends, colleagues, and others to champion alongside. We believe community is everything and we wanted to create a place where people could learn and thrive and grow together (and also have a whole lot of fun).

Episode Sponsored by