242. Podcasting for Good: Why Your Org (or You!) Should be Podcasting - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer

We're diving into a five-week series on Podcasting for Good: Why You Should Consider Starting A Podcast (or at least be on one!). We don’t want this to be the best-kept secret anymore. We want everyone to know the power that exists in podcasting! It’s the one medium you hadn’t considered to be your most important communication channel in the digital age. We’re sharing our entire playbook, frameworks, marketing plans and tools.

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238. Embracing Innovation + Becoming a Digital First Nonprofit: The Mission of Starlight Foundation - Adam Garone

Meet Adam. You already know his work. Because when you co-found the movement Movember and create the world's first digital-only organization, you know creativity and innovation are his jam. But today he's leading up the Starlight Foundation delivering happiness to seriously ill kids in the hospital. He's one of the most successful social entrepreneurs of our time who raised awareness about men's health and built a global community of fundraisers to support it in the most whimsical way👨🏻 Believe us - you don't want to miss this convo🎧

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235. How to Storytell Your Mission Through the Power of Video - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Derek Watson

Meet Derek🎥 This filmmaker and storyteller has captured story in nearly 50 countries and believes everyone has a story to tell. BUT the way it's told possesses the ability to connect hearts, community and purpose like never before. We firmly believe a compelling video can better launch your mission's story to a global community🚀 Join us and this Emmy-winning filmmaker to talk through the storytelling arc and why you should be investing in video right now.

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Digital Strategy, Marketing Julie Confer Digital Strategy, Marketing Julie Confer

227. What Matters Right Now: Investing in Digital - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Dana Snyder

We're halfway through our Friday series on 8️⃣ Trends That Matter in 2022! This week we're talking through our 4th trend: Investing in Digital with the person who knows more about nonprofit social engagement than anyone else - Dana Snyder with Positive Equation. We're chatting the mobile experience, where to start a donor journey & why you should be investing in digital quickly.

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196. Your Playbook for Creating an Engaging Digital Annual Report - Josh Kligman

Meet Josh. He believes it's time for your annual report to undergo a makeover. In fact, he believes your annual report has tremendous potential to get your donor engaged and actually reading that report by leveraging digital reports, polls, videos, and the kind of attention-grabbing features you couldn’t include with your basic print version. Tune in and hear about the future of digital publications. We're also chatting about important annual report elements and the importance of digital storytelling🎧

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165. How Movember Grew a Worldwide Digital Community (+5 Million Moustaches Too!) - Katelynn Whitaker

Meet Katelynn. When you've helped to build one of the most iconic, viral campaigns-turned-nonprofit like Movember, you know a thing or two about building digital community. We're talking mobilizing volunteers and crowdfunding campaigns as well as creating innovative marketing strategies to meet millennials / GenZers. Tune in to learn how to be an agent of remarkable experiences from the world's first digital-only nonprofit.

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Digital Strategy, Marketing, Social Media Julie Confer Digital Strategy, Marketing, Social Media Julie Confer

153. Back to Basics Social Media - Jonathan McCoy, CFRE and Becky Endicott, CFRE

Having a social voice and online presence matter more today than ever before. And without a solid goal and plan in place, those looking to digitally plug in with their pet charities will see their loyal fans moving elsewhere in a noisy online space. Tune in Friday because we're breaking down why social strategy needs to be a key priority of this year's development plan. We're discussing its benefits, how to define goals/audiences/messages and more. Then we finish off with our best Pro Tips and simply where to start. And if that's not enough, we built a ton of resources into a toolkit to help you make that first leap. We got you, friends👊

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130. How to Launch a Digital Fundraising Program in 21 Days - Jeremy Haselwood

Meet Jeremy. This author and digital marketing expert believes now more than ever, digital fundraising is both essential and critical for advancing missions. He's walking us through some key steps for launching a digital fundraising program in 21 days. Then he's throwing some icing on that cake by sharing how to refresh a Giving Tuesday or other digital fundraising campaign this year. If you're looking for a quick online solicitation campaign blueprint - this episode is for you.

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127. The New Rules of Thought Leadership + The Power of LinkedIn - Tania Bhattacharyya

Meet Tania. This former nonprofit ED is passionate about building thought leadership branding. Never heard of it? We hadn't either, but we are huge believers after this conversation. It's about abundantly sharing your lived experience, passion and expertise to build trust with the right audience on the right topic. She's walking us through it PLUS giving a mini masterclass on how to leverage LinkedIn. Steel yourself for an epic conversation with a seriously good human.

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125. The Mission of The Exodus Road: Strategically Fighting Human Trafficking - Laura Parker

Meet Laura. She's a mom of three who - alongside her husband - found herself launching a global nonprofit focused on eradicating human trafficking because she simply couldn't look away. What began by running undercover work alongside SE Asian police grew into their nonprofit, The Exodus Road. Her story is shocking. Heartbeaking. Hopeful. Inspiring. And it's looking for a compassionate army to help them find and free victims worldwide... You game?

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Values, Fundraising, Marketing, Digital Strategy Julie Confer Values, Fundraising, Marketing, Digital Strategy Julie Confer

124. How to Grow Your Social Impact in the Attention Economy - Eric Ressler

Meet Eric. This musician chased his passion for doing good, telling a compelling story and weaving it all together through brilliant creative into building Cosmic, a Social Impact Creative Agency. He's talking us through how to build a Digital Media Platform to promote your cause and stepping us through the Engagement Pyramid. He's also talking through vision statements, and we're trying not to maintain our composure and refrain from drooling all over Cosmic's heart-stirring manifesto. If you're looking for an incredible digital storytelling episode, this one is your jam.

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Values, Fundraising, Marketing, Digital Strategy Julie Confer Values, Fundraising, Marketing, Digital Strategy Julie Confer

122. How to Create a Compelling Donor Journey to Grow Engagement - Cameron Bartlett

Meet Cameron. This digital marketer and fundraiser helps hundreds of charities fundraise more by creating journeys that guide donors from their first interaction to becoming lifelong advocates. And the answer isn't a complicated one. It's threaded through an intentional donor journey. Cameron believes too many people neglect the power of capturing an email and using it the right way to build this journey. So he's helping us map one out to get started. His personal story of philanthropy is reason enough to tune in 🎧

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