122. How to Create a Compelling Donor Journey to Grow Engagement - Cameron Bartlett
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Overview
Meet Cameron. This digital marketer and fundraiser helps hundreds of charities fundraise more by creating journeys that guide donors from their first interaction to becoming lifelong advocates. And the answer isn't a complicated one. It's threaded through an intentional donor journey. Cameron believes too many people neglect the power of capturing an email and using it the right way to build this journey. So he's helping us map one out to get started. His personal story of philanthropy is reason enough to tune in 🎧
Today’s Guest
Cameron Bartlett, Digital Marketer for Nonprofits
“If you don’t show individuals the valley and the peak, they’re not going to make the climb.”
Episode Transcript
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Episode Highlights
Cameron’s story and journey to where he is today (2:00)
Creating a compelling donor journey (7:00)
The mile markers throughout a donor journey (8:20)
Examples of content your organization can create today (15:00)
Cameron’s experience with IJM and their viral video campaign (20:00)
Cameron’s advice for organizations with limited digital marketing budgets (27:00)
A powerful moment of philanthropy in Cameron’s life (35:00)
Cameron’s One Good Thing: Find a celebration post. (41:00)
Powerful quotes
“What this journey is going to be like? It's not transactional, we're not just trying to get the one gift. We're trying to grow them to be lifelong advocates for our missions.” -Becky
“Get on a phone call, and just like learn about each other's lives. That deep relationship is not replaced with a social media post.” -Cameron
“As a digital marketer, a lot of what I've done has been focused on a lot of those smaller steps that we don't pay attention to, you know, you look at stages.” -Cameron
“Where are people coming from? Where are your your donors?” -Cameron
“Because we created this compelling digital journey with steps that led all the way up to a video, we were able to reach more people than ever raised more than ever through a campaign.” -Cameron
“If you're going to spend money on some kind of creative asset, get some kind of video. It could be could be a minute could be a couple of minutes or something that tells a story.” -Cameron
“What you really want to do is to do to delve deep into the depth of the actual issue you're working with, and then rise into the real height of the celebration.” -Cameron
“Whether it's about your nonprofit or a story you're telling, make sure you really paint the picture of why help is needed and what the problem is. Until people are bought into that problem, they won't care about the solution as much because it doesn’t connect with them.” -Cameron
“People so often neglect an email list.” -Cameron
“If you don't show individuals the valley and the peak, they're not going to make the climb.” -Cameron
“Show impact, and thank your donors. Celebration posts are extremely valuable.” -Cameron
Video Campaign Referenced in Today’s Episode
Connect With Cameron
Website / Instagram / LinkedIn / Twitter
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Jonathan McCoy, CFRE, Cameron Bartlett, Julie Confer and Becky Endicott, CFRE
