570. JDRF’s Momentous Rebrand to Breakthrough T1D + Implementing a Rebrand - Pam Morrisroe
Overview
Meet Pam. She's the Chief Marketing Officer at Breakthrough T1D (formerly JDRF). She’s here to share the inside scoop on their nearly two-year rebranding journey, driven by deep research 📊 and community feedback🗣️ The new name, Breakthrough T1D, perfectly reflects their mission to deliver life-changing breakthroughs for the type 1 diabetes community. Tune in to hear all about the rebranding process and what it means for their mission moving forward.
394. Building a Strong Nonprofit Brand: Strategies for Lasting Impact -Valerie Brown
Meet Valerie. This proud New Yorker is an accomplished marketing and technology leader with over 20 years of experience across sectors. While working in media and entertainment (Project Runway marketing royalty here🤩), Valerie discovered her true passion while driving NBC Universal to implement corporate social responsibility efforts. Now, she’s the Nonprofit Industry Advisor at Salesforce where she continues to help orgs successfully implement and adopt technology to scale their marketing efforts. Don’t miss her expert tips to move your organization’s brand forward with marketing
231. Defining Your Nonprofit's Brand Purpose + How to Bring It to Life - Rob Feakins
Meet Rob. After surviving cancer, this writer and former chief creative officer pivoted to something that felt more meaningful and purposeful. He's an award-winning filmmaker and storyteller skilled at creating viral films and mini-docs that drive engagement and emotionally connect followers to charities. Tune in as we chat about ethical storytelling and bringing your brand purpose to life through content.
208. A Pep Talk for 2022: Trends + Advice for Every Nonprofit in the New Year - Katie Appold
Meet Katie. As a former nonprofit ED, she's been in the trenches from fundraising to ops to marketing before becoming an industry leader. Today, she leads Do More Good, the parent organization of Nonprofit Hub and Cause Camp which collectively serve more than 50,000 nonprofits throughout North America. We're talking through the trends she's tracking as well as advice she has for nonprofits beyond the New Year. She's dropping some marketing wisdom and shares why you have to stop saying your nonprofit is, "the best kept secret." Tune in to hear why🎧