570. JDRF’s Momentous Rebrand to Breakthrough T1D + Implementing a Rebrand - Pam Morrisroe
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Overview
Meet Pam. She's the Chief Marketing Officer at Breakthrough T1D (formerly JDRF). She’s here to share the inside scoop on their nearly two-year rebranding journey, driven by deep research 📊 and community feedback🗣️ The new name, Breakthrough T1D, perfectly reflects their mission to deliver life-changing breakthroughs for the type 1 diabetes community. Tune in to hear all about the rebranding process and what it means for their mission moving forward.
💡 Learn
How to know it's time for a rebrand
What goes into a rebranding process
The importance of research + community involvement in a rebrand
Today's Guest
Pam Morrisroe, Chief Marketing Officer, Breakthrough T1D
“Listen before you act.”
Episode Transcript
Download Full Episode Transcript Here
Episode Highlights
Pam’s story and journey to where she is today (4:00)
How Breakthrough T1D (formerly JDRF) knew it needed a rebrand (7:15)
How Breakthrough T1D got buy-in on the rebrand (11:30)
Tentpole moments of the rebrand (15:50)
How key information was gathered and with stakeholders (19:20)
Challenges and lessons learned along the way (21:35)
How this rebrand addresses misconceptions around type 1 diabetes (24:50)
A powerful moment of philanthropy in Pam’s life (29:40)
Pam’s One Good Thing: You’re only new once. (34:30)
How to connect with Pam + Breakthrough T1D (35:45)
Powerful Quotes
“This was not going to be based on opinion. We needed to really go through a rigorous process and a data-led process so that's why it took so long. That's why it took almost two years to do this.” -Pam
“The research was key to this process. We needed deep research, one, to make sure we were making the right decision, but two, it almost served as proof to some of our supporters who maybe didn't believe this was the right move. We needed that research to show them it was the right move.” -Pam
“When people are diagnosed with type one diabetes and feel like that they have a community of support, that's a breakthrough too.” -Pam
“We're finding that that word is representing all components of our mission really well, while also reaching the entire type one diabetes community.” -Pam
Connect with Breakthrough T1D
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Connect with Breakthrough Pam
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