428. Small but Mighty: How to Build Your Fundraising Strategy + Tell Your Story - Jon McCoy, CFRE, Becky Endicott, CFRE and Floyd Jones
We’re so excited to kick off a new Friday series with GiveButter called Small But Mighty: How Small Nonprofits are Raising Big Dollars. As a “small” organization, hosting fundraising campaigns can be a daunting task. It’s typical to wonder... How do we get enough supporters? Who will fundraise on our behalf? What happens if we don’t reach our goal? Where do we even begin? Join Jon, Becky, Floyd Jones and some special guests as we break down how small organizations are raising BIG funds through grassroots fundraising. In Part 1, we’re exploring how to tell your story and build your fundraising strategy. Tune in to get our playbook to find the right strategy for your org.
427. Meet the Mission: Undies for Everyone - Amy Weiss
Meet Amy. She’s the Founder and Executive Director of Undies for Everyone, the only nationwide nonprofit dedicated to providing underwear to students in need. She was even named a CNN Hero for her work🤩 With an estimated 11.6 million kids in the U.S. living without access to clean underwear, Undies for Everyone addresses an ongoing crisis plaguing American schools that very few people know about. Tune in for a conversation about transformative power of a very simple gift and how communities and orgs can come together to help🤝
425. LIVE from New Orleans: 6 Takeaways From AFP ICON (Part 2) - Jon McCoy, CFRE and Becky Endicott, CFRE
While at AFP ICON, Jon and Becky were thrilled to sit down with some of our favorite people (live and in-person!). During these conversations, 6️⃣ key trends emerged. This week we’re exploring the final three trends: the power of building community to advance our work, the importance of authentic storytelling and a reminder to be human. We believe deeply in the democratization of free ideas so hope you’ll tune in. Grab a notebook and prioritize your self-growth today📝
424. Growing Young Ideas into World-Changing Ideas - Coeylen Barry + Kai Barry
Meet Coeylen and Kai. This dynamic duo is part of the team at Mira Fellowship, where they’re building a blueprint for the future by reframing our most intractable issues and discovering solutions that empower individuals to action. As Director of Story, Kai helps turn the fellow's ideas into clear communicable stories. And, as Director of Curriculum, Coeylen is passionate about the creative process and has spent years refining curriculum to support people with a vision who want to bring it into reality to affect change. They’re sharing how every societal change first started as an idea. With structure, support and coaching, an idea can turn into an actionable idea for change. Tune in to hear how we can’t solve problems with the same thinking used to create them 💭👏
423. Making Ethical Impact the Norm -Dr. Jenny Nuccio
Meet Jenny. She lives her values out loud as an entrepreneur who’s passionate about making a positive impact in the world🌍 Jenny is the Founder and CEO of Imani Collective, a global social enterprise and woman-empowerment program focused on defeating generational poverty through education and employment opportunities in Kenya. Her new book “Let It Be Wild” (which comes out later this month!), explores the journey of stepping into the unknown and finding a home. Tune in to hear how each of us can find our own Let It Be Wild Story no matter what season of life we’re in📍
422. LIVE from New Orleans: 6 Takeaways From AFP ICON (Part 1) - Jon McCoy, CFRE and Becky Endicott, CFRE
While at AFP ICON, Jon and Becky were thrilled to sit down with some of our favorite people (live and in-person!). During these conversations, 6️⃣ key trends emerged. This week we’re exploring Fundraising Effectiveness Project data, how generosity looks different, and what’s building within the data revolution. We believe deeply in the democratization of free ideas so hope you’ll tune in. Grab a notebook and prioritize your self-growth today📝
421. How to Build Organizational Capacity in a Season of Evolution - Karen Cochran
Meet Karen. She’s often heard saying fundraising isn’t about the dollars, but rather what the dollars can do. After leading and mentoring teams that raised more than $1 billion during her three-decade career, she launched Philanthropy Innovators to help organizations reimagine what’s possible in fundraising and advancement. We’re exploring everything from building organizational capacity to taking care of our teams. Karen is full of wisdom and we can’t wait to share her perspectives with the community 🤗
420. Developing the Right Mindset to Unlock Innovation and Creativity - Virginia Almendarez
Meet Virgina. We feel like we are getting a treat today as we spend time with one of our favorite leadership coaches of all time. She’s in her 20th year in the nonprofit sector and has worked with incredible organizations like The Apollo Theater, the Puerto Rican Conservation Trust, New York University, and the City University of New York. Her love of coaching and empowering others is expansive and she’s the founder of Founder of Fund Strategy, a fundraising strategy and coaching consultancy. She’s bringing his expertise on how to stop shrinking ourselves and our capacity. Tune in to get into the right mindset to unlock innovation and creativity 🧠
419. LIVE from New Orleans: Put the Good Back Into Marketing - Noah Barnett
While at AFP ICON, Jon and Becky were thrilled to sit down with some of our favorite people (live and in person!) including Noah Barnett, VP of Marketing at Feathr. Tune in for key findings from Feathr’s recently released State of Nonprofit Marketing Report. This report is 24 pages full of statistics and insights built directly off responses from over 400 marketers, fundraisers, leaders, and experts in the nonprofit and association sectors. One big discovery? Nonprofits who began by investing in understanding their community are having the greatest returns as they understand the power of discovery. Remember: Discovery first, strategy second. Tune in for more incredible insights👏
418. Building Effective Email Marketing (spoiler: small nonprofits are killing it!) - Tim Sarrantonio
Meet Tim. Not only is he Director of Corporate Brand at Neon One, but he’s also the Vice Chair of the Fundraising Effectiveness Project, which helps nonprofit organizations increase giving at a faster pace by providing them with tools for tracking and evaluating their annual growth in giving. He’s bringing his expertise and insights from recent fundraising reports and sharing the role email marketing plays in successful fundraising strategies right now. If you tuned in for Episode 417, you might be asking yourself, “Two email convos in one week?” Yup! It’s really that important. Don’t miss it!
417. Your Email Marketing Masterclass - Katelyn Baughan
Meet Katelyn. After working with leading nonprofits and managing multi-million dollar digital fundraising campaigns, she fell in love with email marketing and its power to raise funds and increase ROI. She’s walking us through a mini email marketing masterclass and how to stand out in overflowing email accounts. Tune in as we dive into the marketing channel that has the highest return on investment 📧
416. The Funder’s Mindset: Building Authentic Relationships + Investing in Wellness - Liz Aybar Conti
It’s time to reimagine the funder/nonprofit relationship. We’re putting a flag in the ground to talk about how to evolve relationships and processes and make the grantee/funder relationship as symbiotic, empowering (and simple!) for all. This third conversation is examining authentic relationships and the role funders play in supporting wellness. Today’s guest Liz Aybar Conti is the CEO of Margulf Foundation and gets the most joy and energy from engaging with grantees and learning more about the communities they serve.
415. From $275k to $51M: How to Become a High Growth Nonprofit - Matt Scott
Meet Matt. This fundraiser, author and CEO, once helped take an org from $275,000 raised to $51 million in seven years🤯 He’s now the CEO and Co-Founder of CauseMic, a consultancy that helps nonprofits grow their organizations using the best for-profit methods. In his new 🆓book, The High-Growth Nonprofit, he shares the lessons learned from more than a decade spent helping nonprofit leaders fully fund their missions, including numerous stints inside the walls of high-growth nonprofits. He’s diving into the insights he covers in the book with the We Are For Good Community. Tune in and grab your notepad because this is an episode to apply to your org today📝
414. Meet the Mission: Cameras For Girls: Lifting Women's Voices Through Photography - Amina Mohamed
Meet Amina. This founder is on a mission to fuel women’s empowerment and gender equity in Africa using photography as the catalyst. Amina came to Canada in 1972 as a refugee from Uganda and grew up connected to two vastly different countries and cultures. Her love of photography led her to spend 15 years in the film in TV industry until she founded Cameras for Girls. Through this nonprofit, participants receive a camera to keep and take part in a 4-phase photography and business-skills program to support their career goals. Tune in to hear about this incredible org that has successfully trained 47 girls in Uganda and created pathways for 65% of them to have full-time paid work in photography-related careers📸
413. The Funder’s Mindset: Funding Beyond Checks: Enriching Partnerships to Fuel an Uprising - Sean Couch
It’s time to reimagine the funder/nonprofit relationship. We’re putting a flag in the ground to talk about how to evolve relationships and processes to make the grantee/funder relationship symbiotic, empowering (and simple!) for all. This second conversation is exploring creative funding and threading story in your ask with Sean Couch. As the President and Co-Trustee of the J.W. Couch Foundation, he believes funders can/should be doing more than simply writing a check.
412. How Cornell Reimagined Donor Engagement at Massive Scale - Ashley Budd
Meet Ashley. Ya’ll. We gotta talk about the jaw-dropping + disruptive + groundbreaking way Cornell reimagined its team structure to unleash radical engagement. Reorganizing teams can be anxiety-inducing, especially during the COVID-19 pandemic, but Cornell’s restructure led to a paradigm-shifting ripple in engagement - like moving from raising $600M to nearly $1B in less than three years🤯 This is a brilliant case study in how to radically unlock the potential of the bottom of your donor pyramid to yield big gains not just financially, but in engagement, story, awareness, event attendance, and loyalty🤝
411. The Do's and Dont's of Crafting Purposeful Fundraising Events - Cody Hays
Meet Cody. Who wants to make events easier ane more streamlined? 🙋We brought this incredible nonprofit events + marketing expert onto the pod, because Cody understands how marketing strategies lessen the overwhelm and overwork nonprofiters experience when building events. Tune in to learn how to integrate your mission’s values into your event theme, how to develop a virtual event strategy, and how to flex smart marketing to develop an event that lives and breathes before, during and long after the event confetti falls. Don’t miss his playbook for elevating your event theme and raising more money💰
410. Centering Humanity in Funder + Grantee Partnerships - Jon McCoy, CFRE, Becky Endicott, CFRE, Hillary Fulton
It’s time to reimagine the funder/nonprofit relationship. We’re putting a flag in the ground to talk about how to evolve relationships and processes and make the grantee/funder relationship as symbiotic, empowering (and simple!) for all. Joining us is Hillary Fulton, Founder and principal of Hopeful Consulting. She’s bringing her expertise from the nearly two decades she spent with one of the country’s largest health funders, the Colorado Health Foundation. We’re talking about how we can work together more seamlessly, how to have more open conversations, and what grantees and funders can both do to reimagine the way we chase impact - together. This is a don’t-miss episode for any nonprofit org looking to strengthen their relationships with funders🤝
409. The Path to Healing Both Systems + People - Lindsey Fuller
Meet Lindsey. She’s a fierce advocate for folks on the margins and builds human-centered, anti-racist systems to inform strong adult school climates. She’s the executive director at The Teaching Well, a nonprofit wellness organization founded on Ohlone land in Oakland, CA. They’re a majority BIPOC, identity-forward team who believes we can no longer bypass the educator to get to the student. The mission’s ethos centers on the belief that healthy people heal systems, and healthy systems heal people. Don’t miss the story of this incredible organization and human.