428. Small but Mighty: How to Build Your Fundraising Strategy + Tell Your Story - Jon McCoy, CFRE, Becky Endicott, CFRE and Floyd Jones

StorytellingFundraising

May 26

Written By Andie Murphy

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We’re so excited to kick off a new Friday series with GiveButter called Small But Mighty: How Small Nonprofits are Raising Big Dollars. As a “small” organization, hosting fundraising campaigns can be a daunting task. It’s typical to wonder... How do we get enough supporters? Who will fundraise on our behalf? What happens if we don’t reach our goal? Where do we even begin? Join Jon, Becky, Floyd Jones and some special guests as we break down how small organizations are raising BIG funds through grassroots fundraising. In Part 1, we’re exploring how to tell your story and build your fundraising strategy. Tune in to get our playbook to find the right strategy for your org.

💡Learn

Mindsets needed for success
How to tell your organization’s story
How to create the best fundraising strategy for your organization

Today's Guest
Floyd Jones, Director of Community & Partnerships, GiveButter

“There are people who need you. Your community needs you. You have to break the shell of comfort and start focusing on your community.”

— Floyd Jones, Director of Community & Partnerships, GiveButter

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Episode Highlights

Small but Mighty Series Tonesetting (1:15)
Start by asking the bigger questions (3:35)
Finding the right fundraising strategy for your org (6:30)
The assets you need to organize (11:20)
Partnering with other nonprofits (18:55)
The importance of having your own email list (20:40)
Do this/not that fundraising strategies (22:35)
The power of storytelling (24:10)
Where to connect with Floyd and GiveButter (26:20)
Floyd’s One Good Thing: Start with one. (29:40)

Powerful Quotes

"Alignment determines your assignment." -Floyd

"We're talking about all of the external things, but we're not talking about why do you exist as an organization? Why are you showing up to your job every single day? Why are you clocking in those hours, why are you trying to mobilize your volunteers? We don't ask why enough." -Floyd

"Every single dollar has to have a purpose." -Floyd

"Focus on going deep on one income stream, don't try to do everything." -Floyd

"Storytelling is everything. It is the heartbeat of not only fundraising but why we do mission-driven work." -Floyd

“There are people who need you. Your community needs you. You have to break the shell of comfort and start focusing on your community.” -Floyd

"Because people don't identify with the product that you're selling. They identify with your heart." -Floyd

"If you have your list, you can communicate with them Monday through Sunday doesn't matter because they are your people and they are going to go with you." -Floyd