569. The Subscription Economy + Building Subscriptions for Good - Dana Snyder
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Overview
Met Dana. She's a speaker, creator of The Monthly Giving Mastermind, and now the author of a book by the same name. We're diving into the world of recurring giving, where philanthropy and the subscription economy meet💸 Dana's sharing her tips for building a rock-solid monthly giving program. This is the playbook you’ve been waiting for. Tune in and start building your movement of change-makers! 🔥
đź’ˇ Learn
About the subscription economy
A framework to build, grow & sustain subscriptions for good
Challenges + lessons learned building monthly giving programs
Today's Guest
Dana Snyder, Founder + CEO, Positive Equation
“A monthly giving program is only as good as the retention.”
Episode Transcript
Download Full Episode Transcript Here
Episode Highlights
Dana’s story + the work she is doing today (3:50)
Tone setting: The Subscription Economy (8:30)
How nonprofits can leverage the subscription economy (13:25)
How to get started today: Dana’s Monthly Giving Framework (20:05)
Challenges and lessons learned (25:30)
A powerful moment of philanthropy with this work (31:30)
Dana’s One Good Thing: Tell your story to invite everyone to be a philanthropist. (35:10)
How to get The Monthly Giving Mastermind book (37:30)
Powerful Quotes
"Monthly giving is going to enable all these micro philanthropists to emerge. They're going to start creating a movement of charitable living and impact together in tandem with each other, and they're looking to your mission to do that." -Becky
"The culture of subscriptions is everywhere. The technology of the nonprofit space has significantly changed to make it possible for recurring, giving to be front and center. Then also there's just natural human behavior, our habits, how we express ourselves, personal brand is way more popular now than it used to be." -Dana
"We all, most of the time, want to do good, but heck, we are busier than ever before in the world, so it's honestly easy, set it and forget it. We want to hear from the impact, but it's we want to feel good about ourselves and giving." -Dana
"Instead of having to go out and find something, let's just subscribe to it." - Dana
"Relationships over transactions is huge. The psychology behind subscriptions, and what's making the really good ones soar is personalization." -Dana
"I realized if my gift is then multiplied by hundreds of people, then that can actually do something." -Dana
"Tell your story, listener, your unique personal story, to invite everyone to be a philanthropist.” -Dana
“Make sure that you set your needle of success, to be with you and what you're doing, and not the organization who's been doing this for 10 years." -Dana
“What are you providing? What is that audacious, big mission, vision that you're sharing?" -Dana
Connect with Dana + Get the Book!
Website / Get “The Monthly Giving Mastermind”
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