408. How to Find + Track KPIs for Your Org That Really Matter - Brett Kopf

MarketingStrategyInnovation

Apr 10

Written By Andie Murphy

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Overview

Meet Brett. As a founder, he’s passionate about improving education and goes deep to understand problems and create solutions. With his brother David, he founded Remind.com which is now used by 30 million active users who send billions of messages to families with the goal of giving students an opportunity to succeed😍 Together, they also founded Omella in 2019 after seeing the difficulty educators have collecting money. He’s, in his own words, obsessed with helping customers. Tune in for Brett’s formula for building a company (or organization!)🙌

💡 Learn

Brett’s formula for building a company
Proven tips for acquiring + retaining customers
How to set KPIs and actually track them

Today’s Guest

Brett Kopt, Founder, Omella + Remind

“I got to the point to it that even if Remind didn’t work out, they literally became my friends because of course, time is our most precious resource.”

— Brett Kopt, Founder, Omella + Remind

Episode Transcript

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Episode Highlights

Brett’s story and journey to where he is today (4:00)
Journey of Remind to Omella (7:35)
Building community and solving solutions (13:00)
KPIs (16:00)
Acquiring your first customers and what should you do with them (26:00)
Retention (30:00)
A powerful moment of philanthropy in Brett’s life (34:00)
Brett’s One Good Thing: Go talk to customers or donors. (36:00)
How to connect with Brett

Powerful Quotes

“I was not and usually I'm not selling anything. People don't like to be sold to I was genuinely seeking to understand.” -Brett
”I actually think the way that they speak or move is more important than the words coming out of their mouth sometimes. So that inflection is really important.” -Brett

“When you build cultures of listening, and really tuning in, and not just to the words, but to those social cues into that emotional intelligence, where you're actually seeing people, because I think that's empathy as well, you're tuned in to how they react to things, you have a different lens.” -Becky

“I got to the point to it that even if Remind didn't work out, they literally became my friends because of course, time is our most precious resource.” -Brett

“My job as an entrepreneur, the way I explain it to my mom, is I'm a mouse, there's cheese, and there's a maze. My job is to shrink that maze and shrink it by talking to customers.” -Brett

“Your family and friends won't want to tell you they hate something or your product sucks or it looks ugly. You want to know that though.” -Brett