341. Your Giving Tuesday Pep Talk + Playbook - Floyd Jones
This is part of our Giving Tuesday PREP Week special series presented by Givebutter.
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Overview
Meet Floyd. This brand-new New Yorker believes deeply in the power of community. His excitement for Giving Tuesday started with a campaign of childhood sports photos that spread across social media. He’s teaching how to coalesce your community, how to plan your campaign, and making it more than just a day. He's sharing his years of learning and adding in some awesome resources from our GiveButter friends. Tune in to get a blueprint for a campaign that inspires donations and creates rabid fans of your mission.
💡Learn
How to gather your community around a day of giving
The 4 S’s of Success for your Giving Tuesday campaign
The power of playing the long game when developing partnerships
Today’s Guest
Floyd Jones, Community and Partnerships Lead, Givebutter
Episode Transcript
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Episode Highlights
Floyd’s story (4:00)
Setting the scene for what opportunity there is for nonprofits this year with Giving Tuesday (8:00)
Givebutter Gives Back (11:50)
Reimagining your Giving Tuesday Campaign (16:00)
The 4 S’s of Success:
Set your intention and your goal
Tell Your Story
Segmentation
Mobilize Your Supporters
Where to start (22:00)
Partnerships 2.0 (25:00)
Cutting through the clutter (29:00)
Articulate your vision clearly
Share your story
Be clear about how people can get involved
Floyd’s One Good Thing: Lead with Love (43:00)
Powerful quotes
“I feel like fundraising is sales with a soul.” -Floyd
“How do we bring people together for something bigger than ourselves?” -Floyd
“People are your partners, not your piggy banks.” -Floyd
“You have to acknowledge every single person and make sure that every person feels like they are a part of what you’re doing. Because in truth they are.” -Floyd
“Everything starts with intention.” -Floyd
“I focus on how many people are beside me.” -Floyd
“Be okay with playing the long game.” -Floyd
“If you’re thinking small, you’re going to receive small.” -Floyd
“If you’re thinking about your community, and you're thinking about who is actually going to take the time to sit down and read this email, do them a favor. Care about them enough to make sure your links work.” -Floyd
“The more friction you create for donors, the harder it will be for them to give you a dollar.” -Floyd