341. Your Giving Tuesday Pep Talk + Playbook - Floyd Jones

Giving Tuesday Playbook, Floyd Jones, Givebutter, We Are For Good Podcast

This is part of our Giving Tuesday PREP Week special series presented by Givebutter.

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Overview

Meet Floyd. This brand-new New Yorker believes deeply in the power of community. His excitement for Giving Tuesday started with a campaign of childhood sports photos that spread across social media. He’s teaching how to coalesce your community, how to plan your campaign, and making it more than just a day. He's sharing his years of learning and adding in some awesome resources from our GiveButter friends. Tune in to get a blueprint for a campaign that inspires donations and creates rabid fans of your mission.  

💡Learn 

  • How to gather your community around a day of giving

  • The 4 S’s of Success for your Giving Tuesday campaign 

  • The power of playing the long game when developing partnerships

Today’s Guest

Floyd Jones, Community and Partnerships Lead, Givebutter

How do we bring people together for something bigger than ourselves?
— Floyd Jones, Community and Partnerships Lead, Givebutter

Episode Transcript

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Episode Highlights

  • Floyd’s story (4:00)

  • Setting the scene for what opportunity there is for nonprofits this year with Giving Tuesday (8:00)

  • Givebutter Gives Back (11:50)

  • Reimagining your Giving Tuesday Campaign (16:00)

    • The 4 S’s of Success:

      1. Set your intention and your goal

      2. Tell Your Story

      3. Segmentation

      4. Mobilize Your Supporters

  • Where to start (22:00)

  • Partnerships 2.0 (25:00)

  • Cutting through the clutter (29:00)

    • Articulate your vision clearly

    • Share your story

    • Be clear about how people can get involved

  • Floyd’s One Good Thing: Lead with Love (43:00)

Powerful quotes

“I feel like fundraising is sales with a soul.” -Floyd

“How do we bring people together for something bigger than ourselves?” -Floyd

“People are your partners, not your piggy banks.” -Floyd

“You have to acknowledge every single person and make sure that every person feels like they are a part of what you’re doing. Because in truth they are.” -Floyd

“Everything starts with intention.” -Floyd

“I focus on how many people are beside me.” -Floyd

“Be okay with playing the long game.” -Floyd

“If you’re thinking small, you’re going to receive small.” -Floyd

“If you’re thinking about your community, and you're thinking about who is actually going to take the time to sit down and read this email, do them a favor. Care about them enough to make sure your links work.” -Floyd

“The more friction you create for donors, the harder it will be for them to give you a dollar.” -Floyd

Connect with floyd

LinkedIn / Givebutter

Connect with Jon

LinkedIn / Email / Instagram

Connect with Becky

LinkedIn / Email / Instagram

Episode Sponosor

Studio Selfie

Julie Confer, Becky Endicott, Jon McCoy + Floyd Jones

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Floyd Jones, Givebutter, We Are For Good Podcast
Floyd Jones, Giving Tuesday, Givebutter, We Are For Good Podcast
Floyd Jones, Giving Tuesday, Givebutter, We Are For Good Podcast
Floyd Jones, Giving Tuesday, Givebutter, We Are For Good Podcast
Floyd Jones, Giving Tuesday, Givebutter, We Are For Good Podcast
Floyd Jones, Giving Tuesday, Givebutter, We Are For Good Podcast
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342. Unlocking the Power of Community in Peer-to-Peer Giving - Hannah Lowe

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340. Habits of an Impactful Annual Giving Officer - Mike Duerksen