340. Habits of an Impactful Annual Giving Officer - Mike Duerksen
Listen to this episode
Overview
Welcome back to our Friday Series The Habits of an Impactful Fundraiser. This week we're taking on the discussion about the base with Do-Gooder Mike Duerksen, founder of BuildGood who's breaking down Habits of an Impactful Annual Giving Officer. We're bringing tips, case studies and the Do's/Dont's for a modern fundraiser. Tune in✌️
Special Guest
Mike Duerksen, CEO + Founder, BuildGood
“Retention matters, but overall retention doesn’t matter as much as you think it does. Because different buckets of donors have have different retention rates.”
Episode Transcript
Download Full Episode Transcript
Episode Highlights
Introducing Mike Duerksen (1:15)
What are the big picture questions we need to be asking (4:00)
Habits of an impactful Annual Giving Officer (8:55)
How to prioritize relationships in this role (20:50)
KPI’s and success indicators that matter and some that don’t matter (34:40)
Mental Health Minute (40:40)
How to connect with Mike (44:00)
Powerful quotes
“The greatest tool you have is storytelling.”-Mike
“The way the human brain can start to relate a lot better with a point of view, if it's told through a story, that hasn't changed in forever, so be a student of that game and learn it, well. It's going to serve you.” -Mile
“Even if you don't work in fundraising a few years from now, hopefully you do, it's a noble and beautiful profession. But even if you have other plans, [storytelling is] one skill that you can't ever be good enough at, it's going to serve you well, in every single job in life.” -Mike
“Start with your with your gut, your intuition, what the donors are telling you, that's gonna give you a hypothesis. Go with that, test it. The data is going to tell you whether you're right or not.” -Mike
“The data alone is a bit of a low resolution picture. The feedback from donors alone, the qualitative stuff is a bit of a low resolution picture. But, if you merge them you get a very high definition.” -Mike
“Don't: just tell a story of somebody once in an appeal or in an email. Do: tell it many different ways, and in many different channels, and to many different people.” -Mike
“Retention matters, but overall retention doesn't matter as much as you think it does. Because different buckets of donors have have different retention rates.” -Mike
Connect with Mike
LinkedIn / BuildGood / The Build Good Fundraising Podcast
Connect with Jon
Connect with Becky
Episode Sponosor
Studio Selfie
Julie Confer, Jon McCoy, Becky Endicott + Mike Duerksen
