16. Play the Long Game - Jonathan McCoy, CFRE & Becky Endicott, CFRE
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Overview
Throw out the gimmicks and get rich quick fundraising schemes! Join Jon and Becky as they share their second core belief to revolutionize fundraising: Play the long game. Through the lens of a decade of work in healthcare philanthropy, they share practical tips, guidance and stories of how they witnessed this belief come to life and result in multi-million dollar commitments.
“The true meaning of life is to plant trees, under whose shade you do not expect to sit.”
4 tips to implement today to being playing the long game
Quick wins and cutting corners have a place, but we are on a mission to build cultural movements
How we can shift thinking from one and done relational building and engagement
An example of how Jon and Becky saw this come to life through their involvement in an employee giving campaign
Jon and Becky’s mindset when they designed an innovative employee giving campaign
Powerful Quotes:
“Development at its core isn’t episodic in nature. It is a journey that could be months, minutes, or years.” -Jon
“We want to create space to say there is a time for urgency, but what happens when we plan these meaningful seeds and let them germinate. What could happen?” -Becky
“Where are you cheapening your mission?” -Jon
“Play the long game in every aspect of development. It is a long game of building trust.” -Jon
“We are in the long game with We are for Good. We have so much more that we want to develop, but community is everything, and building relationships is everything.” -Becky
“What are you doing today in your [development] shop that’s going to set you up for that next major gift or person who is going to create a movement. It’s your time. Invest.” - Jon
Jon and Becky’s 4 tips to begin playing the long game:
Connect with individuals through the simplicity of the mission, not through gimmicky themes or cheapening tactics
Focus on growing engagement over just participation - identify tactics and strategies that build connection over time
Grow mission donors - connect your donors to the organization - not just to the fundraiser.
Educate your leadership about why the long game is important and be bought into strategies that take time to reap full benefit
Explore the We Are For Good Core Beliefs
This episode is 2 of 7 where we unpack our core beliefs that lead to revolutionizing your fundraising. Explore all the episodes and learn more about our car beliefs here: We are for Good’s Core Beliefs
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