15. How to Find and Center Your Values to Win at Work and Life - Brigette Zorn

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Overview

Meet Brigette. She describes herself as “values obsessed.” With intimate storytelling and engaging activities, Brigette cuts straight through the small talk to deep conversation about values. She inspires audiences to think differently about what matters most in their lives, in their families and at work. Learn 3 Steps to Define your Values leading to richer relationships professionally and personally.

Values serve as a baseline for your expectations for yourself and your organization.
— Brigette Zorn, Nonprofit Executive, Speaker & Founder of Famlified
  • Values is an easy button into deep conversations with your donors

  • How defining her values has transformed her family and work

  • Using values and a mission to help with conflict management

  • How to guide an organization to defining new values

  • Examples of leading questions to ask donors to take the conversation deeper

  • How your values can attract donors and employees to your organization

Powerful Quotes:

“As a fundraiser, I hate small talk. I love having really deep conversations with donors. I have found there is no better way to get to know someone on a deep level than to talk to them about their core values.” -Brigette

“These conversations with donors often led to bigger gifts.” -Brigette

“We are so hungry to know who we are.” -Brigette

“We are always going to have conflict in the workplace. If we have a shared language or vision around values it can help us articulate when things feel off and helps us make decisions.” -Brigette

“Only 10% of companies have operationalized their values.” -Brene Brown

“80% of millennials are looking to align their values with a company.” -Brigette

“People today are looking for authenticity. You get called out if you aren’t aligning with your values.” -Jon

“We want our organizations to have really strong values, so we are attracting individuals and donors who have those same values to us.” -Brigette

Discovering Your Personal Values - Where to Begin

  1. Brigette’s March Madness Bracket - identify your top values

  2. Get quiet, mediate, spend time in prayer, whatever works for you to self reflect

  3. Write, spend time with a journal prompt - Brigette’s Mad Libs

  4. Ask someone you are close with: “What value do you think I bring into the world, this workplace, or this friendship?”

How to Define Your Organization’s Values

Step 1: Core leaders gather together to come up with values and mission of your organization (legacy board members can be included). A smaller group approach can be more beneficial

Step 2: Once you have values chosen, invite team and volunteers to come together to come up with shared definitions of each value

Incorporating values in Conversations with Donors

  1. Why our organization?”

  2. Why are you thinking about making this gift?”

  3. Why have you made X gift in the past?”

  4. Share a story that displays one of your company’s core values

Brigette’s helpful resources

Discover Your Enneagram

Famlified - Discovering Your Family Values

Identified - Discovering Your Personal Values

Connect with Brigette

LinkedIn / Website / Twitter / Instagram

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Brigette Zorn Famlified
Brigette Zorn We Are For Good Podcast
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16. Play the Long Game - Jonathan McCoy, CFRE & Becky Endicott, CFRE

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14. How Feeding Tampa Bay Acquired 15,000 Donors During Covid-19