Welcome back to the 2025 Social Impact Trends That Matter series! 🥳

Meet Adam🤝 . He’s the VP of Marketing at iDonate, a Podcast Host, and a passionate Mental Health Advocate. In this episode we explore the power of "simple shifts on repeat" to drive sustainable growth this year. 📈

The reality is who’s giving is changing, how they’re giving is changing, and why they’re giving is changing. Adam walks us through specific tactics and pilots you can test on your marketing, copywriting, fundraising and technology this year to meet this moment. He even shares a powerful case study of an organization that raised $750,000 on GivingTuesday by optimizing their donor experience and leveraging A/B testing. You don’t want to miss it 🎧

Meet Floyd. He’s a New York City-based speaker coach and community builder discussing the importance of community-led growth for nonprofits and purpose-driven entrepreneurs. He emphasizes that people are the power behind any organization, advocating for authentic engagement over product-led or marketing-led growth. Jones shares a success story of a bird rescue in Alaska that went viral by sharing behind-the-scenes content, highlighting the impact of genuine storytelling. He also stresses the need for consistency, deep relationships, and strategic planning to avoid burnout and achieve sustainable growth.

Meet Brynne Krispin. She’s the Founder and CEO of Cause Fokus and social media strategist 🤝. She shares her journey in social media, the misconceptions surrounding LinkedIn, and offers practical advice on how to engage authentically with potential partners and donors. This episode discusses the challenges nonprofits face in the digital age, the importance of empathy in social media, and how LinkedIn has emerged as a powerful platform for social impact leaders. It offers insights into the need for genuine connections and the value of sharing personal stories to build trust and credibility in the nonprofit sector. You don’t want to miss it 🎧

Meet Jean-Claude. He’s the President and CEO of Digital Promise, a nonprofit organization focused on shaping the future of learning through cross-sector collaboration🤝. He outlines his playbook for driving systemic change - emphasizing the importance of building trust, finding community "protagonists", and aligning diverse stakeholders around a shared vision. This episode offers valuable insights for education leaders, nonprofit professionals, and anyone interested in leveraging cross-sector partnerships to create more equitable learning opportunities. You don’t want to miss it 🎧

Meet Abby. She’s a social entrepreneur, speaker, and advocate for purposeful learning at any age ❤️. In this powerful episode, Abby shares her journey of letting go, stepping into the unknown, and redefining her path—offering invaluable lessons for anyone facing change or seeking purpose.

In 2024, Abby launched The Flight School to transform the post-high school transition into a bold rite of passage for emerging leaders. Through her insights on mindfulness, generosity, and personal growth, Abby is reshaping how the next generation learns, leads, and launches into the world. This conversation will leave you inspired to approach your own transitions with clarity, resilience, and a sense of adventure. We hope you enjoy 🎧

Meet Rebecca. She's a fearless educator, strategist, and community builder shaking things up from SoCal to Costa Rica 🌎 As the Director of Innovation at The Teaching Well, she’s crafting bold new ways to support educators nationwide, all while inspiring others to lean into creativity and ditch the fear of failure. If you’re craving fresh strategies to innovate, connect, and build something extraordinary, this one’s for you 💡 Hit play, and let’s get to work!

Meet Ryan. He’s redefining courage as the ultimate competitive advantage for any organization, leader, or brand ready to embrace it.  As the founder of Courageous, Ryan helps teams turn bravery into action—liberating those who feel stuck, scared, or playing it too safe. Plus, he's the founder of Sock Problems, an altruistic sock company on a mission to “sock” the world’s problems 🧦 Tune in to hear how courage can become your organization’s secret weapon and how to make it stick.

Meet Laura. She's the visionary behind LottoLove—the lottery where everyone wins. It’s a first-of-its-kind way to make giving more joyful and accessible through scratch-off tickets🍀 Join us as Laura dives into the power of collective giving and why she’s on a mission to make giving part of our everyday lives. Plus, she’s sharing how LottoLove has earned major media attention through authenticity and humanity. Tune in for an episode full of inspiration, innovation, and maybe a little luck.

Meet Shelley. She brings 30 years of leading entertainment and tech businesses to the Singleton Foundation for Financial Literacy and Entrepreneurship, where she serves as CEO. Shelley shares how the foundation is redefining financial and entrepreneurial education with storytelling, engaging games, and innovative tools. From creating business plans to building productive habits, these resources make learning about money fun and accessible for all ages. 💸🎮 Tune in to hear how this org scales impact through media, helping people reach their full potential and create a brighter future!

Meet Heather. She's the powerhouse behind Pause for Change and co-creator of The Possibility Project. She’s here to share her PAUSE Framework, a proven method for creating real, lasting change. This framework helps nonprofits co-create innovative solutions that truly serve their communities 🙌 Heather is guiding us through how this approach is shaking up the status quo. Tune in as we dismantle the notion of "the way it's always been done" 🛠️

Meet Evan. This starry-eyed dreamer sought to change the world first through politics before pivoting into the nonprofit sector after finding his passion awakened in social service. In five years, his organization built one of the largest and most effective anti-poverty nonprofit communities in the country. Tune in and hear how the Stand Together Foundation viewed poverty as an innovation problem and began to look for solutions in new spaces to unleash human potential. It's a brilliant discussion into innovation, storytelling & they're even giving funding away to high-impact orgs who are breaking cycles and changing lives. You might be one of them!

Meet Rob. After witnessing how complicated it could be to do good, he had a vision of making volunteering easier through the use of technology. VOMO takes away all the extra time that goes into managing volunteer events making it simple for you and your teammates to get involved in your own community. After this convo, you know we got nothing but FOMO for VOMO😜

Meet Iara. This powerhouse founder and world-changer is taking on power dynamics found in grantmaking with a novel solution allowing funders to move money more quickly to grantees. [insert heel kick] She’s addressing why we should be shifting power to the frontlines, why trust-based philanthropy IS the future, and how the sector is shifting toward centering equity in our practice. Orgs serving marginalized or populations of color - you don’t want to miss this episode (potential funding available!💰).

Meet Maria. This CEO and Founder is passionate about uniting technology, philanthropy and social good to solve critical issues. She’s unapologetically talking to us about the negative impact that power dynamics have on major gifts, paid leave, cultures and benefits while sharing a reimagined strategy to shift philanthropic power dynamics. You know we’re here for this 🙌

Meet Jodi. Not only is she the Senior VP of Brand Marketing and Communication at theSkimm [insert swoon], she’s also a passionate advocate of building the movement powering paid leave reform in the U.S. She’s diving into the viral phenomenon of theSkimm’s #ShowUsYourLeave Campaign, and what nonprofits can do to pour into the moment. She’s also sharing how to build a massive global-movement-for-good with rabid fans and corporations alike. “Paid leave is not a benefit - it’s a human right.” [Hard Stop]

Meet Orli. She’s a founding leader of Paid Leave for the U.S. (PLUS), a nonprofit focused on winning paid family and medical leave. PLUS has helped win paid leave for more than 8M people, and Orli is bringing her knowledge, tools, case studies and adapting it all to the nonprofit sector. She’s also sharing how to create a work environment that promotes work-life balance for employees as we build a movement where personal life comes first.

Meet Evan. As the Stand Together Foundation Executive Director, he leads the charge on building replicable frameworks that disrupt, empower and accelerate doing good in the world. And he’s brought an entirely new playbook to the convo of compensating nonprofits - and compensating them big-time - and we want you to have it. We’ve all heard the phrase “I won’t make a lot in nonprofit, but I love having a career with meaning.” NO MORE. Tune in to get the frameworks, negotiation tips and script to help you build a strong case for better pay. Those who pour into others should be incentivized for their work - not handed scraps. Let’s elevate and equalize!

Join Jon + Becky for this Friday's episode where they talk with a Varsity Team of experts on Building Better Culture. We talk through what modern nonprofit culture should encompass, how leaders can better shape vibrant cultures, why the term "culture fit" is damaging, and a host of other topics. Special thanks to Virtuous for convening us all and for our panel experts: Sara Cunningham (Free Mom Hugs), Lawanna Kimbro (Stardust Fund), Ted Vaughn (Historic Agency) & Aila Malik (Venture Leadership Consulting)👊

Meet Prisca. This corporate diversity expert and advocate for global women’s issues is passionate about chasing equality. Her lifelong quest to bring equity to the world led her to the newly formed The Asian American Foundation. Join us as we talk about the longstanding lack of investment and resources provided to Asian Americans and Pacific Islanders communities and why TAAF is creating an irrevocable sense of belonging for its 23 million U.S. citizens.

Jon + Becky are hosting a special #AMA (Ask Me Anything) style convo on Friday's episode, and this week's topic is Staffing Up During the Great Resignation. Where to hire? Which roles to hire? And how do allow staff to be in their zone of genius - not wearing all the hats? We love adding your voice to the podcast! So drop us an email, DM or (best option🤩👉) leave us a voice memo and we'll play your question on-air🎙