597. Building Trust + Credibility on LinkedIn to Attract New Corporate Partners and Donors - Brynne Krispin

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Overview

Meet Brynne. She’s the Founder and CEO of Cause Fokus and social media strategist 🤝. She shares her journey in social media, the misconceptions surrounding LinkedIn, and offers practical advice on how to engage authentically with potential partners and donors. This episode discusses the challenges nonprofits face in the digital age, the importance of empathy in social media, and how LinkedIn has emerged as a powerful platform for social impact leaders. It offers insights into the need for genuine connections and the value of sharing personal stories to build trust and credibility in the nonprofit sector. You don’t want to miss it 🎧


💡 Learn

  • An overview of building connections for social impact.

  • How sharing personal stories can enhance credibility and connection.

  • How to build an organic community.

  • How important empathy and personal connection are crucial in social media engagement.

Today’s Guest

Brynne Krispin, Founder & CEO of Cause Fokus

People want to pull back the curtain. They want to hear your real thoughts and your real ideas, maybe the things that you wouldn’t say on a live interview, or the things that you just say over coffee with somebody.
— Brynne Krispin, Founder & CEO of Cause Fokus

Episode Transcript

Download Full Episode Transcript Here

Episode Highlights

  • The Power of Empathy in Social Media (3:30)

  • Misconceptions About LinkedIn (11:32)

  • The Three P’s of LinkedIn Engagement (14:09)

  • Navigating Early Career Challenges (19:12)

  • Building Authentic Connections Through Storytelling (20:35)

  • Brynne Krispin’s One Good Thing: The importance of Sleep for Productivity. (36:18)

Powerful Quotes

"People want to pull back the curtain." - Brynne Krispin,

"LinkedIn is the complete opposite. People want to pull back the curtain. They want to hear your real thoughts and your real ideas, maybe the things that you wouldn't say on a live interview, or the things that you just say over coffee with somebody." - Brynne Krispin

"How can I help that person?" - Brynne Krispin

"This could be a beacon of credibility." - Brynne Krispin

""Being able to sit down and talk to your audience is breaking through and just helping them understand who you are and what you're passionate about."- Brynne Krispin

"Record your ideas in one place." - Brynne Krispin

"Get more sleep. That is, thank you. Yes, you need more sleep. We all need more sleep. We gotta take care of our brains and our health in order to serve our communities well."- Brynne Krispin

Connect with Brynne Krispin and Cause Fokus

LinkedIn / Website 

Connect with Jon

LinkedIn / Email / Instagram

Connect with Becky

LinkedIn / Email / Instagram

Connect with We Are For Good

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598. 2025 Social Impact Trends That Matter: Community is the Multiplier (Floyd Jones)

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Special Minisode: A Collective One Good Thing / In Honor of Dr. Martin Luther King, Jr.