Welcome back to the 2025 Social Impact Trends That Matter series! 🥳

Meet Adam🤝 . He’s the VP of Marketing at iDonate, a Podcast Host, and a passionate Mental Health Advocate. In this episode we explore the power of "simple shifts on repeat" to drive sustainable growth this year. 📈

The reality is who’s giving is changing, how they’re giving is changing, and why they’re giving is changing. Adam walks us through specific tactics and pilots you can test on your marketing, copywriting, fundraising and technology this year to meet this moment. He even shares a powerful case study of an organization that raised $750,000 on GivingTuesday by optimizing their donor experience and leveraging A/B testing. You don’t want to miss it 🎧

Meet Floyd. He’s a New York City-based speaker coach and community builder discussing the importance of community-led growth for nonprofits and purpose-driven entrepreneurs. He emphasizes that people are the power behind any organization, advocating for authentic engagement over product-led or marketing-led growth. Jones shares a success story of a bird rescue in Alaska that went viral by sharing behind-the-scenes content, highlighting the impact of genuine storytelling. He also stresses the need for consistency, deep relationships, and strategic planning to avoid burnout and achieve sustainable growth.

Meet Brynne Krispin. She’s the Founder and CEO of Cause Fokus and social media strategist 🤝. She shares her journey in social media, the misconceptions surrounding LinkedIn, and offers practical advice on how to engage authentically with potential partners and donors. This episode discusses the challenges nonprofits face in the digital age, the importance of empathy in social media, and how LinkedIn has emerged as a powerful platform for social impact leaders. It offers insights into the need for genuine connections and the value of sharing personal stories to build trust and credibility in the nonprofit sector. You don’t want to miss it 🎧

Today, we’re doing something a little different. Instead of a typical interview, we’re taking a pause. And inviting you into a collective One Good Thing.

Good is the foundation of progress, and the fuel for movements. On Martin Luther King Jr. Day, we’re reminded that good isn’t passive; it’s a choice. It’s choosing love over hate, justice over complacency, and action over indifference.

So today, instead of a regular podcast episode, we want to leave you with a simple challenge: Do one good thing for someone.