311. AMA: How Can Small Shop Nonprofits Build an Amazing Culture?- Jonathan McCoy, CFRE and Becky Endicott, CFRE

CommunityCommunicationsLeadershipValues

Aug 19

Written By Andie Murphy

Jonathan McCoy, Jon McCoy, Becky Endicott, We Are For Good

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Overview

You asked, we responded! This Friday we're launching a quick two-part #AMA Friday series focused on helping small shops beginning with How Cultures Can be Changed & How Leaders Can Help. Our small shop queen Rachel Bearbower left a message on our voicemail asking some tough questions that we know are on your mind too - you want to see your organization modernize and evolve, but leadership may not agree. We'll break down the myths, the fallout of not listening to staff, and the incredible opportunity sitting before brave small (and big!) shop leaders. Even if you're not a small shop, there's plenty to be learned from these topics. Come hang with us!

“If your values and the way that you’re operating are in misalignment, you’re going to have a real problem with your culture right now.”

— Becky Endicott, CFRE, Co-Founder and Chief Storyteller, We Are For Good

Episode Transcript

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Episode Overview

Leave us a voicemail! (10:10)
Rachel Bearbower’s question: “What you are seeing working inside small shops, small organizations that are really shifting the culture and making a huge difference for their staff, their volunteers, even their board members? (2:10)
Tonesetting (3:20)
Alignment of values and culture (9:00)
Pro tips for leaders to intentionally shape culture (10:30)
Slushie runs (15:00)
Focus on telling the story of impact (22:45)
Nonprofit organization’s culture examples (25:00)

Powerful quotes

“People think their culture is their physical space, the people who work in their shop. Culture is so much bigger than just your team, your staff. It's bigger than your volunteers. it's your donors. It's your programs. It's your messaging. It's your brand.” -Becky

“Culture is tension to manage. It's not a problem to solve.” -Ted Vaughn, Episode 189 We Are For Good Podcast

“If your values and the way that you're operating are in misalignment, you're going to have a real problem with your culture right now.” -Becky

“Everybody can start there, you can start with those closest to you, and you can control what you can control.” -Jon