3. Rethinking Your Stewardship to Wow Your Donors - Brittany Fowler
Listen to this episode
Overview
Meet Brittany Fowler. Brittany is the Senior Director of Stewardship and Donor Relations at the University of Tennessee Knoxville. After a record breaking year, they found themselves with enough new donors alone to fill the entire University of Tennessee football stadium (yes our jaws are dropped too). So how do you make each supporter feel deeply seen and appreciated? We sit down to hear about all of the unique and creative ways Brittany and her team brings the donor stewardship experience to life, particularly during a season of having to meet donors electronically where they are.
“I am for good because I can see the good in people.”
Key Takeaways:
How to make your donor feel deeply appreciated
How to utilize ThankView to share donor impact electronically and creatively
How to utilize Odder and ThankView to transform your endowment reports
Hear examples of creative donor stewardship experiences including: special events, interactive tours, thank you videos, and more.
Grateful Vol Day: How to leverage volunteers and beneficiaries to creatively express gratitude towards donors
How they were able to meet their students greatest needs during the COVID-19 pandemic
Identify your top donors and create individualized stewardship plans
Powerful Quotes:
“Try new things and experiment. Sometimes it fails, and sometimes it blooms into something you’d never thought it would be. This job is constantly trying new things.” -Brittany
“We need to give a shoutout to our donor relations and stewardship folks. When campaigns end, that is really when your work begins.” -Becky
“People are seeing the proof that their gift is moving the University forward.” -Brittany
“Being organized is the best thing you can do. Identify your top donors and make individualized stewardship plans.” -Brittany
