283. The Impact Arc Framework: Behold the Power of Staging - Jonathan McCoy, CFRE and Becky Endicott, CFRE
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Overview
🚨 New Friday Series Alert! Jon and Becky are launching their new Friday series covering their secret formula...to, well, everything.
It's high time we let you in on our very secret sauce to how we fundraise, build events, campaigns, movements, community, and even our company too. Tune into this 3-part series breaking down the Impact Arc. We kick off this week with our first of 3️⃣ convos: Behold the Power of Staging. Tune in 🎧
Explore The Impact Arc Framework 3-Part Series
(Part one: Staging) (Part two: Storytelling) (Part three: Syndicating)
“When you’re starting with a blank slate of people that don’t necessarily get what you’re doing, you’re not really going to look for donors, you’re looking to grow believers. And if you greet believers, believers show up differently.”
Episode Transcript
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Episode Overview
The workplace giving campaign that Becky and Jon created using the Impact Arc Framework (3:00)
Success comes from the 90% of the iceberg you can’t see (13:00)
How to shift from development 1.0 to development 2.0 (16:00)
Overview of the first element in the Impact Arc Framework: Staging (21:00)
An example of Staging in action (31:30)
How Nancy Brinker, founder of Susan G. Komen for the Cure, used Staging (37:00)
Powerful quotes
“We had this kind of heart searching moment to say, if we're going to go out in the community and ask for the community to partner with us and to support projects here, we've really got to get aligned on the inside first.” -Jon
“When you're starting with a blank slate of people that don't necessarily get what you're doing, you're not really going to look for donors, you're looking to grow believers. And if you greet believers, believers show up differently.” -Jon
“The bigger question was, how do you start a movement? You know, how it really isn't about the giving. It's about what is a movement look like? What it definitely looks like creating belonging, and it definitely looks like creating an infrastructure where people feel seen, appreciated, valued and can input into this.” -Jon
“The campaign is not just a campaign, the podcast is not just a podcast events just don't have to be events. When you look at them, singularly, they will live in a silo. But when you start to zoom out, and look as everything is interconnected, that is where the real magic happens.” -Becky
“And this may be one of the most key things that we say, assess prior impact of your project or your campaign in the past, communicate that out in that pre launch staging cycle. We don't want to ask anybody to come and join us with another gift or come to an event. If we haven't communicated what the last event or the last campaign or the last gift gave. “ -Becky
“Personal equals connection. Because when people start to see themselves in stories, that's when they stop scrolling, that's when they click on the link, that's when they want to get involved.” -Becky
“Start simple, outline your needs and allow people to raise their hand and say, Yeah, I want to get on board with this, it will be a very powerful union, that will make your movement so much bigger than what the staff can propel during that launch. “ -Becky
Listen to Episode 249
How a Sister’s Enduring Promise Launched a Global Movement + The Next Promise Kept - Nancy Brinker
Jon McCoy
Becky Endciott
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