244. New Report on Donors: The Future of Individual Giving - Tim Sarrantonio
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Overview
Meet Tim. How did donor giving change in the last two years? Tim and Neon One have the answers - in hard data form! We're chatting through the report - DONORS: Understanding the Future of Individual Giving - the industry’s most comprehensive report on donor behavior and an in-depth look at the future of individual giving in a post-pandemic world. We're diving into 6️⃣ questions: 1) Who are our donors? 2) What do our donors support? 3) When do our donors give? 4) Where are our donors? 5) Why do our donors give? 6) How do our donors give? Understand the trends and how to lean into today's opportunities.
💡LEARN
👆Key findings: race, gender, generational giving, income, etc.
👆How nonprofits can activate based on the data
👆How the pandemic accelerated an existing shift toward digital payments & how nonprofits can meet the moment
👆How this report differs from other giving reports
Today’s Guest
Tim Sarrantonio, Director of Corporate Brand, Neon One
“The things that we did, and you folks appreciate this and actually did influence this, we centered community. The report itself was built through crowdsourcing of feedback from actual members of what we call the connected fundraiser community.”
Episode Transcript
Download Full Episode Transcript Here
Episode highlights
Tim’s story and journey to where is is today (2:40)
Download the Report: Donors: Understanding The Future of Individual Giving (9:00)
Fast facts and key findings from the report (21:00)
Recurring giving programs (22:00)
Giving Tuesday insights + Tim’s advice for Giving Tuesday campaigns (24:00)
How to activate + leverage the report (29:00)
A powerful story of philanthropy in Tim’s life (33:00)
Tim’s One Good Thing: The future is not set in stone. (34:00)
powerful quotes
“Understanding that there are economic disparities in nonprofits and the resources and a lot of it is when you invest in abundance, then that comes back to you.” -Tim
“We make it so hard to actually use technology. And it gets in the way of what we should be focusing on, which is building relationships with people, it should be opening things up not getting in our way.” -Tim
“My agenda was to tell the data as it is.” -Tim
“Who are our donors? What do they support? Where are they giving?” -Tim
“I want this to be a document that drives positive behavior around all donors.” -Tim
“I flagged six guest insight perspectives, and said, the floor is yours.” -Tim
“What you've really built is sort of this beautiful mosaic of many voices lifting, things that are typically taboo things that people don't want to talk about, but also interesting ways to look at things we're already doing.” -Becky
“The things that we did, and you folks appreciate this and actually did influence this, we centered community. And so the report itself was built through crowdsourcing of feedback from actual members of what we call the connected fundraiser community.” -Tim
“One of the surprising things that came out of it was recurring giving, spiking during the summer months.” -Tim
“July through November is the healthiest time to actually start really ramping up your recurring giving programs.” -Tim
“Giving Tuesday is one of the most highly effective acquisition vehicles for a nonprofit to invest in.” -Tim
“We need those lightning strikes of generosity and Giving Tuesday is one of the things, if not one of the most effective vehicles, for creating a generosity moment at your own individual organization.” -Tim
“Ultimately, the call to action out of the report is I want us to think about things from a generosity and abundance mindset, not from philanthropy, capital P.” -Tim
“The research also shows that the average donor is giving between five to seven nonprofits, especially the high net worth individuals.” -Tim
“Transaction behavior from E-commerce heavily influences how people think about charitable giving.” -Tim
“We need to make things easy, but we need to take our own spin on it and show the value of specifically investing in a nonprofit.” -Tim
“Giving Tuesday is one of the best ways that we can collectively go the nonprofit space is very generous in particular. Let's show that globally.” -Tim
“I want to make sure that we continue this conversation collectively.” -Tim
“I want to empower people with more resources and people who are interested in creating their own resources around this.” -Tim
“It's the question I think that everybody's been wondering is where are we now? And where do we need to go? And how has just the last two years changed everything about our mindsets and having that grounded and growth, mindset and abundance mindset, man, you're our people.” -Becky
“The future is not set in stone. And I know that a lot of times it seems that when you're trying to change the world, the world seems like it can hit back pretty hard. And the reality is, is that we need to find the the the daily wins and things that energize us in the details in those little moments in our work, and that's personal and professional. And so you know, pull the Ferris Bueller and you know, stop and look around.” -Tim
connect with tim
Connect with Neon One
Website / Download the Report / Twitter / LinkedIn
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Episode Sponsored by
Studio Selfie
Julie Confer, Jonathan McCoy, Becky Endicott & Tim Sarrantonio
