We’re diving into innovation and differentiation. The secret to success is finding the white space. Do what’s already working . . . Just do it differently and better. Hear how Mike and his co-founders landed on drinkware as their product to sell.

This episode is all things culture which is the foundation for any long lasting organizational success. We will hear stories of culture in action, get a definition of culture, learn what we need to do to set it in our organization, and finally understand what we must do to keep the culture we want to have.