531. The Art + Science of Donor Cultivation - Ronen Tal, The Nature Conservancy of Canada
Meet Ronen. He’s a deeply passionate marketer and fundraiser, focused on the donor experience. With over a decade under his belt in fundraising, working on the org and agency sides, he’s at Nature Conservancy of Canada (NCC) as Director, Integrated Marketing & Fundraising🌲 Ronen and his team are dedicated to enhancing the donor experience and optimizing the lifetime value of donors to NCC. They work collaboratively with channel experts and external partners to achieve these goals, navigating challenges such as rising acquisition costs and evolving privacy laws. He’s sharing his wisdom on acquiring quality donors and nurturing long-term relationships, regardless of the initial donation size. Join us as we uncover the art of turning supporters into true believers🌱
20. How to Grow An Email List To Power Your Nonprofit + Using Pinterest to Find New Donors - Jess Campbell
Meet Jess. She's tackling your email list: how to define it, grow it and flex it for greater engagement. Join us as she provides the Top 4 Ways to Grow Your Email List. Even better - she also tackles how to structure your email messages, and the do's and don'ts of e-communication. We know you'll love hearing about how she creatively leverages Pinterest to engage donors. Seriously. And it's seriously smart and progressive too.