531. The Art + Science of Donor Cultivation - Ronen Tal, The Nature Conservancy of Canada
Meet Ronen. He’s a deeply passionate marketer and fundraiser, focused on the donor experience. With over a decade under his belt in fundraising, working on the org and agency sides, he’s at Nature Conservancy of Canada (NCC) as Director, Integrated Marketing & Fundraising🌲 Ronen and his team are dedicated to enhancing the donor experience and optimizing the lifetime value of donors to NCC. They work collaboratively with channel experts and external partners to achieve these goals, navigating challenges such as rising acquisition costs and evolving privacy laws. He’s sharing his wisdom on acquiring quality donors and nurturing long-term relationships, regardless of the initial donation size. Join us as we uncover the art of turning supporters into true believers🌱
30. Minisode: Year End Giving During an Election Year - Robin Cabral
Meet Robin. She's here to help us prep for end of year giving, especially during an election year, during our first “minisode”. She has great advice about how to craft a clear message during a time with a lot of white noise. We work through the top questions you should ask yourself while preparing your year end giving campaign, and how you should be utilizing a multichannel communication approach this year.
1. How to Leverage Storytelling to Advance Your Cause - Julia Campbell
Meet Julia Campbell. Based in Boston, Julia is a global authority on digital storytelling, with happy clients spanning the globe from Moscow to San Francisco. While she runs her own digital marketing company, storytelling is definitely her jam.