610. How to Reframe Your Engagement + Activate Supporters (Beth Saunders)
Listen to this episode
Overview
Meet Beth, Founder of Beth Saunders Associates and creator of MapMoveMeasure—a practical framework that helps nonprofits build stronger, lasting relationships with supporters. 🤝
In this episode, Beth shares her journey from corporate banking to the nonprofit world and explores how a mindset shift can transform our work. She highlights the power of focusing on potential and abundance, rather than scarcity or limitations. 💛 Beth also dives into the human side of giving—how to move beyond data points and see the person behind the donation to build more meaningful connections. 🎧 Listen now!
💡Learn:
How reframing challenges as opportunities helps us see beyond transactions to deeper impact
Ways to engage supporters by clarifying vision, inviting them into the journey, and measuring connection
How storytelling and purpose-driven work can spark powerful transformation
Practical ways to measure engagement beyond dollars—like tracking how recently, how often, and how meaningfully supporters interact.
Today’s Guest
Beth Saunders, Founder of Beth Saunders Associate.
“To me, data is just a record of an interaction. In the nonprofit world, we often think of those interactions as donations or gifts.”
Episode Transcript
Download Full Episode Transcript Here
Episode Highlights
Activating Supporters for Engagement (01:09)
Beth’s Journey to Nonprofit Consulting (03:01)
Understanding Engagement and Data (06:57)
The Power of Abundant Thinking (11:02)
MapMoveMeasure Framework Explained (15:52)
Key Metrics for Engagement Strategies (22:54)
The Importance of Storytelling in Philanthropy (30:04)
Look Up and Notice the Bigger Picture (32:10) Beth’s One Good Thing
Powerful Quotes
"When we lead with scarcity, we may get short-term, limited support. But when we focus on outcomes and adopt an abundance mindset, we build deeper relationships that lead to lasting support—and often, greater generosity, not just in dollars." - Beth Saunders
“I believe many of us get caught in the day-to-day, constantly looking down. But when we pause and look up, we see the people around us—and the positive change we’re creating together, even when it’s hard." - Beth Saunders
“That abundant mindset can only exist if we are focused on outcomes.”- Beth Saunders
"Look up and notice the bigger picture.“ - Beth’s One Good Thing
Connect with Jon
Connect with Becky
Connect with We Are For Good
Become a Member of the Impact Uprising
If you liked this conversation, you’ll love what’s happening inside our premium membership + community - become a member of the Impact Uprising today.
Get access to a fully searchable library of content, community, private podcast and more. Go to weareforgood.com - meet friends and get unstuck today.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter
