601. 2025 Social Impact Trends That Matter: Redefine Impact Measurement (Ori Carmel)

InnovationCommunityTrends That Matter

Feb 5

Written By Sabrina Li

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Overview

Welcome back to the 2025 Social Impact Trends That Matter Series! 🥳

Meet Ori, the Founder and CEO of Sowen 🤝. He's on a mission to help organizations rethink how they measure their social impact, moving beyond just tracking activities and inputs to truly understanding the outcomes they're driving.

In this episode, we dive into why we need to rethink impact measurement and how to do it effectively. 📊 Ori shares a framework for aligning measurement to your organization's purpose, combining data and storytelling, and focusing on what matters most - the change you’re creating in the world.

Tune in to hear Ori share his wealth of insights and practical strategies to help you redefine impact measurement in your own organization. 🎧 It’s a must-listen episode. 🙌

💡 Learn

How to align your measurement to your organization's true purpose and vision for change.
How to integrate the “art” and the “science’ in your approach to impact measurement.
Real-world examples of organizations that are innovating in impact measurement and seeing great results.

Today’s Guest

Ori Carmel, Founder and CEO of Sowen

“Not everything that we can measure should be measured.”

— Ori Carmel, Founder and CEO of Sowen

Episode Transcript

Download Full Episode Transcript Here

Episode Highlights

The Role of Data in Social Impact (2:46)
Understanding Impact vs Activity (6:03)
Connecting Vision and Mission to Impact (8:59)
The Art and Science of Impact Measurement (11:58)
Case Study: Prostate Cancer Research (28:09)
“We really want you to understand your true north and your stakeholders. This will help you provide solutions that is anchored in what actually matters in the center of your organization.”(46:06)

Powerful Quotes

“Not everything that we can measure should be measured. Not everything that we measure is actually meaningful.” -Ori Carmel

“It’s not either an art or a science. It’s really when you’re able to bring the two together and allow them to be complimentary and accretive to each other.” - Ori Carmel

“If a social impact organization or nonprofit can have the best people and the best purpose but it can’t keep the light’s on, it’s not going to make an impact.” - Ori Carmel

“We really want you to understand your true north. We Really want to understand your stakeholders.” - Ori Carmel

“Measurement of impact and attribution is not easy. Life is complicated and because of that, it’s difficult creating direct correlation between cause and effect.” - Ori Carmel

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