591. The Social State of Giving: How Digital Platforms are Shaping the Future of Philanthropy - Amit Meredith, GoFundMe
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Overview
Meet Amit. She’s a brilliant marketer and is Head of Marketing at GoFundMe. She’s joining us for an insightful discussion on how social media is revolutionizing the way people discover, share, and support causes📲 Plus, we're diving into GoFundMe’s Social State of Giving Report exploring how different generations — from Gen Z to Boomers — engage with charitable causes online. Grab your notepad because we're talking trends, where the opportunities for activation are, and exploring who's doing it well ✍️
💡 Learn
How Gen Z is leading the charge in social giving
Why impact creators are becoming powerful voices for change
Ways orgs can harness the power of digital sharing
Today’s Guest
Amit Meredith, Head of Marketing, GoFundMe
“We are in giving season, but what we give is not only the money, it’s the power of our networks, the power of our voice, the power of our message.”
Episode Transcript
Download Full Episode Transcript Here
Episode Highlights
Setting the tone + why this data matters (3:35)
Key findings from The Social State of Giving Report (5:20)
Generational giving differences (7:35)
Next steps for nonprofits after reading this report (15:15)
Tips for engaging influencers (17:25)
Co-creating content with your community (23:00)
Influencer + nonprofit collaboration examples (25:20)
Amit’s One Good Thing: Bring that IRL and digital community together. Make it easy for people to share. (28:30)
How to connect with GoFundMe (31:25)
Powerful Quotes
"Our influence isn't about what we say about our brand, it's what others say about our brand." -Becky
"Start with your employees, start with your volunteers. They know your mission. They love your mission. Let them articulate it in a way that feels genuine to their voice, and then bring their communities along." -Amit
"Commenting on somebody's fundraiser, sending them a positive note, sharing their fundraiser, all of these things have so much value to a person doing the fundraising." -Amit
"We are in giving season, but what we give is not only the money, it's the power of our networks, the power of our voice, the power of our message." -Amit Meredith
"Giving is not just what we give monetarily, it's the way we show up, storytell, network, share and create ripples that bring more people in." -Becky
"Releasing control is something we have got to do in this sector." -Becky
Connect with GoFundMe + Classy from GoFundMe
The Social State of Giving Report / Amit Meredith on LinkedIn / Krista Lamp on LinkedIn
Connect with Jon
Connect with Becky
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