559. How to Leverage Modern Media to Scale Your Impact - Neda Azarfar, Dr. Bertrhude Albert, Jeff Rosenblum, and Kelly Lyndgaard
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Overview
Meet Neda, Dr. Bertrhude, Jeff, and Kelly. This panel of experts is here to show us how to leverage modern media to scale your impact. It’s time to invest + fuel + activate around cause areas through the power of media. Influence is currency. Connection is currency. Activation is currency. Embrace the tension and release control of your message. Tune in to remember the transformative power of your story and get ready to activate around it.
💡Learn
How to leverage storytelling and authenticity to connect with audiences
The importance of providing value and meeting the needs of your community
Tips for leaning into a holistic, multi-channel approach to marketing and media
Today’s Guests
Jeff Rosenblum, Co-founder, Questus
Neda Azarfar, Founder, Nazar Works
Dr. Bertrhude Albert, CEO, P4H Global
Kelly Lyndgaard, Founder and CEO, Unshattered
“Those scars remind us how strong that we are and can be our beauty and our superpower. So see that as your strength, make that part of your story, lean in and be an ambassador for others to help them embrace that part of themselves.”
Episode Transcript
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Episode Highlights
Resettings your mindset around media (2:50)
Opportunities in media for impact brands (6:00)
Busting myths about media use for nonprofits (9:20)
Media success stories for Unshattered (15:55)
The importance of storytelling (18:25)
Starting points for small nonprofits with limited resources (22:30)
Empower not interrupt (28:00)
How Unshattered plans to use media in the future (32:45)
One Good Thing from Jeff, Neda, Kelly + Dr. B (35:40)
Impactful Quotes
"I think that fear can be a good thing, because it tells us that what we're facing is important. There's something that's very valuable, something that's really big and just so important in front of us.” -Dr. B
“If you always look at this lens of, how do I bring value, how do I empower the audience, how do I answer questions you don't need to think about, how do I capture attention, how do I build awareness? All that stuff is overrated. Give them the information that they're looking for, and it'll move your business forward.” -Jeff
“Stories are what connects us to our past. It's what connects us to our future. It's what connects humans together." -Dr. B
“I want people to come out of your fear and come out of what you know you've done in the past, come out of that one little niche area of marketing and media and think about the whole thing.” -Neda
“Our power is our ability to know people.” -Neda
“Those scars remind us how strong that we are and can be our beauty and our superpower. So see that as your strength, make that part of your story, lean in and be an ambassador for others to help them embrace that part of themselves.” -Kelly
"If you can get up off the mat, that's where the amazing stuff happens.” -Jeff
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