557. How to Build a Breakthrough Recurring Giving Program - Miry Whitehill, Vik Harrison, Nhu Te, and Kyle Roosen
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Overview
Meet Miry, Vik, Nhu + Kyle. They’re here to help you unlock sustainable impact through recurring giving! Recurring giving isn't just a fundraising strategy; it's a catalyst for sustainable impact. In this Responsive Nonprofit Summit Reply, they’re sharing actionable insights, best practices, and innovative approaches to cultivate and maintain a successful recurring giving program. Tune in for a rich conversation with tools and tips to amplify your mission and engage your supporters.
💡 Learn
How to treat recurring giving as a product and campaign
Ways to lean into impactful storytelling
Tips to balance acquisition and retention strategies
Today’s Guests
Miry Whitehill, Founder + Executive Director, Miry’s List
Vik Harrison, Co-creator, charity: water + Founder, Mission Critical
Nhu Te, Founder & Content Strategist, NTB Content
Kyle Roosen, Sr. Marketing & Communications Director, Tim Tebow Foundation
“You have to look at your monthly giving program not like a program, but in two specific ways, one, like a campaign, and two, like a product.”
Episode Transcript
Download Full Episode Transcript Here
Episode Highlights
Tonesetting (0:35)
Grounding goals and beliefs necessary to create a monthly giving community (2:30)
How Miry’s List creates community support systems (4:45)
Tim Tebow Foundation’s guiding ethos around their monthly giving program (7:15)
The importance of branding and storytelling (9:30)
What you need to start a monthly giving program (13:15)
How Miry’s List shares the real-time progress of donations (17:30)
Tools and tactics the Tim Tebow Foundation uses (21:35)
How to build engagement around a monthly giving community (25:15)
How to create a sense of belonging (28:00)
How to scale a monthly giving program (31:25)
One Good Thing (36:35)
Miry: Take a step back at what we’ve been able to accomplish.
Nhu: Take small steps to do more than you did yesterday.
Kyle: Leverage Meta ads and lead generation strategies
Vik: Know that there is no quick fix or secret tactic to grow a monthly giving program.
Impactful Quotes
"You have to look at your monthly giving program not like a program, but in two specific ways, one, like a campaign, and two, like a product." -Vik
"Everybody needs a friend and through that lens, we are focusing on that community building around not only each family but also around each person who is participating in the welcoming of the families in Miry's List." -Miry
“There's power when we come together.” -Kyle
"I think that sometimes nonprofits, especially more grassroots and direct service organizations, will compartmentalize between: this is our volunteers, these are our donors. And what we have seen is that instead of separating those actually looking at how those two groups are are touching, and it's actually two parts of a very critical piece that ensures that we can continue to deliver this mission." - Miry
"If we can communicate our heart posture. We believe that that will compel other people who share that same love for people to join our monthly giving communities." -Kyle
"I love it when nonprofits show the faces and tell individual stories of people who have benefited from their work." -Nhu
"Whenever we're building a campaign, we know what that means. We are creating content. We are creating buzz, we are mobilizing partners and co-branding and making a lot of noise." -Vik
Connect with Miry
CONNECT WITH VIK
Website / Instagram / Monthly Giving Launch Guide
CONNECT WITh KYLE
Connect with Nhu
Connect with Jon
Connect with Becky
CONNECT WITH WE ARE FOR GOOD
Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳
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