544. How It's Built: From Grassroots Campaigning to Nurturing a Thriving Monthly Donor Base (with Katherine Lacefield)
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Overview
Meet Katherine. She’s sharing the case study of how she moved from street fundraising to sustaining a group of 2,000 monthly donors🥳 She’s sharing her grassroots fundraising strategies, how to build a recurring donor program, and use storytelling and engagement to build a digital community and movement. Tune in to hear how you can adapt this modern framework for your org✨
💡Learn
The Impact + Case for establishing a monthly donor base to increase internal capacity and stability
How to Build + Nurture a Thriving Monthly Donor Base
Pro Tips + Lessons Learned
Today’s Guest
Katherine Lacefield (Macdonald), Just BeCause Philanthropy Consulting
“If you’re a grassroots organization and you have a smaller list, treat them like gold. These are your people that are going to be able to sustain your mission. ”
Episode Transcript
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Episode Highlights
Katherine’s story and journey to where she is today (3:50)
The Impact: what 2,000 monthly donors unlocked for this organization (10:00)
The Playbook: How Katherine and the team built + sustained 2,000 monthly donors (14:00)
Katherine’s Pro Tips + Lessons Learned (24:00)
A powerful moment of philanthropy in Katherine’s life (28:00)
Katherine’s One Good Thing: Open your eyes to collaboration. How can you build each other up? (32:00)
Impactful Quotes
“You really have to build up a personal connection before you make any form of an ask.” -Katherine
“This is where the personalization and taking the time to steward is so important, especially if you're a grassroots organization and you have a smaller list, treat them like gold. These are your people that are going to be able to sustain your mission." -Katherine
“Petitions are a great way of not only acquiring new people into your database, but seeing what is interesting and what's not. You'll be able to test which campaigns are capturing more attention.” -Katherine
“We are in an ecosystem and we need to contribute to protecting all of the different causes.” -Katherine
“I've noticed a lot of nonprofits tend to work in silos of the other nonprofit as a competitor for donor dollars. But really, when you start focusing on, how can we both bring each other up?” -Katherine
“Open your eyes to collaboration.” -Katherine
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