472. Good Marketing Unplugged: How Marketing Can Mobilize Movements for Your Cause
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Overview
In this episode, Jon and Becky sit down with Noah Barnett, VP of Marketing at Feathr, on his podcast Good Marketing Unplugged.
They share their unique journeys from graphic design and marketing into the world of nonprofit fundraising and philanthropy. They discuss how their experiences led them to view themselves as "marketers disguised as fundraisers." They explore how breaking down silos between marketing, fundraising and other roles can amplify organizational impact, and how marketing can mobilize movements for your cause. This episode is an ode to the power of marketing in connecting people, building movements, and making believers of us all.
We're honored to produce Season 3 of the Good Marketing Unplugged podcast. Tune in for stripped down, acoustic style conversations with purposeful marketing pros (that's you!) and practitioners at cause-based and membership-based nonprofits to breakdown how they think about and do marketing. Subscribe and listen today wherever you love to listen to podcasts!
Learn more at feathr.co/unplugged.
“That employee giving campaign created an internal movement. And that movement then started to ripple.”
Episode Highlights
Case Study: Employee Giving Campaign (9:40)
Authentic Marketing (17:00)
Building Movements around our Causes (27:00)
The Power of Community in Marketing (46:00)
POWERFUL QUOTES
“Know your values and say them out loud.” -Becky
“Marketing is mission.” -Jon
“Momentum fuels momentum.” -Noah
”Marketing isn't just about convincing or converting or targeting or reaching. It's actually mobilizing people or instilling courage or confidence.” -Noah
Confidence is contagious. Chaos is also contagious, but I think confidence can win in the midst of chaos. -Noah
CONNECT WITH FEATHR
Website / Good Marketing Unplugged Podcast / LinkedIn / Facebook
Connect with Jon
Connect with Becky
CONNECT WITH WE ARE FOR GOOD
Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳
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