446. Evolved Digital Strategy Panel: How to Foster Connections and Drive Impact Using Digital Strategies - Carolina Garcia Jayaram, Eric Ressler, Nick Lynch and Sarah Adolphson

ValuesFundraisingMarketingDigital Strategy

Jul 7

Written By Julie Confer

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Overview

Join this panel of modern impact thinkers as we explore how to build evolved methods to grow the digital influence of your organization. We’re diving into marketing and branding, working with influencers, flexing content in various mediums and platforms, leveraging the power of media to build digital community, and helping nonprofits look to the horizon for evolved methods to grow their digital influence. This is the panel you’ve been waiting for to get your mission’s story out in the wild.

Today’s Guests

Sarah Adolphson, Co-CEO, Artemis Agency
Carolina Garcia Jayaram, Executive Director, The Elevate Prize Foundation
Eric Ressler, Founder, Design by Cosmic
Nick Lynch, Co-Founder and CEO, Collidescope.io

“It has never been a better time to be a mission-driven organization.”

— Nick Lynch, Co-Founder and CEO, Collidescope.io

Episode Transcript

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Episode Highlights

What is the attention economy? (2:50)
How social media is democratizing impact. (5:00)
Marketing is mission and mission manifested. (7:45)
The power of turning marketing into action (9:00)
Ways marketing can drive impact 12:35
Shifts the sector needs to embrace these digital strategies (17:05)
How to identify win-win partnerships (27:00)
Influencer Marketing (29:30)
One Good Thing (34:10)
- Eric: We need to fund this work and this work needs to be part of our core strategy for the organization.
- Carolina: Don't focus so much on the media part of this focus more on developing your story.
- Sarah: Trust the artists.
- Nick: You have to start with the story.

Powerful quotes

"Our attention is being bought and sold by large corporations, by advertisers. And as social impact organizations, we need to figure out from an ethical standpoint, how can we tap into that attention economy to move our missions forward?” -Eric Ressler

“Social media is democratizing impact and that it includes the ability for social impact leaders and nonprofits to amplify their own stories...Social media can be a complete game changer in how storytelling can drive the mission..” -Carolina García Jayaram

"What does it mean to raise awareness if there's no clear call to action?” -Sarah Adolphson

"Understanding your niche in the broader social impact ecosystem, brand building, having a strong impact story, all of that needs to be in order before you can do any of the rest of the work effectively." -Eric Ressler

“Telling stories isn’t just how we talk about changing the world. It's actually how we're changing the world." -Carolina García Jayaram

"You get to control the story and tell as many stories as often as you want." - Carolina García Jayaram

"It's about that authentic connection and engagement, no matter what the scale is of your organization." - Carolina García Jayaram

"Marketing is no longer a part of or a facet of your mission. It is your mission manifested." - Becky Endicott

"How do you create those connections, those authentic connections, so that you can find those deeper opportunities to connect and create deeper integrations?" - Nick Lynch

"It has never been a better time to be a mission-driven organization." -Nick Lynch

"If it's not awareness, is it engagement? Do we want people to do something? Do we want people to follow us more? Do we want people to contribute where they think they could be important?" - Nick Lynch

"One thing that I think is super important about measurement is that it's not only just sort of like reporting back to see like what we did, but it also allows us as organizations to figure out what didn't work." -Nick Lynch

"When you're working with an influencer or approaching an influencer, make sure that what you're asking them or their team to do is aligned with what you already know, and have seen that they care about." -Sarah Adolphson

“We need to fund this work and this work needs to be part of our core strategy for the organization. Because if it's always work that happens when the real work is done, or when there's extra budget laying around, which never happens, this is never going to be done.” -Eric Ressler

“Don't focus so much on the media part of this focus more on developing your story, and getting really clear about the story and the why of your story. Then tell that story over and over and over again, to as many people around you who care about you and your story.” -Carolina García Jayaram

"If you're going to tell the stories, go look within and see what you have. And then if you're going to bring on an influencer, just use the influencer to elevate that person's story. They don't want to talk about themselves. They want to talk about the real heroes within your own organization. So find them find a great creative, get a celebrity to promote it." -Sarah Adolphson:

"If you can create social moments, find partnerships to amplify those and make it human and real. You have something there and that's how you really double and triple down on your mission." -Nick Lynch