443. Best of Season 7: 5 Takeaways We Don't Want You to Miss - Jon McCoy, CFRE, Becky Endicott, CFRE and Julie Confer

CommunityStrategyValues

Jun 30

Written By Andie Murphy

Listen to this episode

It’s the Season 7️⃣ Finale 🎉 Tune in to hear the biggest takeaways we've gleaned from the 74 episodes we’ve aired during the season. We’re sharing our favorite episodes, mic drop and some big updates for this summer on the pod. Join Jon, Becky and Julie for a sneak peek behind the We Are For Good studio curtain👀

“Stop looking at your donors as if they’re donors, and start looking at all of your people, as the believers powering your movement.”

— Becky Endicott, CFRE, Co-Founder and Chief Storyteller, We Are For Good

Episode Highlights

Tonesetting
Key Takeaways from Season 7
- 1: Our mindset has to evolve.
- 2: Get yo’ house in order.
- 3: Evolve your mission to build for the next generation.
- 4: Our funding has to evolve.
- 5: Evolve your storytelling to build believers.
Jon’s One Good Thing: Surround yourself in community that sees, supports and amplifies your unique abilities, gifts and talents. (David Thomas of Morehouse College, shared by Darren Isom in Ep. 438)
Becky’s One Good Thing: Stop looking at your donors as donors. Start looking at ALL your people as believers powering your movement.
Julie’s One Good Thing: Everyone is experiencing life for the first time.
Summer of Evolution

Powerful Quotes

"We got to get into the business of enabling trust. Trust is almost always what unlocks the movement of capital. So let's get in the business of enabling trust." - Elaine Montgomery

"We're in a data revolution, the whole world is, and the nonprofit sector can't afford to fall behind anymore... It's time to command your data to have your house in order. So you're prepared to meet the moment when the unexpected happens." - Sterrin Bird

“Gen Z really wants to know the people that are actually working at your organization... really focusing on that relationship building I think is super crucial for the next generation." - Julie Confer

“If someone's actively giving you a donation in their 20s, especially a monthly gift, it's a flag to really engage them because they're actively involving you in their limited budget, they're already thinking about giving back, which is super important to Gen Z." - Julie Confer

“Stop looking at your donors as if they're donors, and start looking at all of your people, as the believers powering your movement." - Becky Endicott

"If we can cultivate... start looking at people as human beings... we can be the beacons of hope for people who are looking for joy, for looking for generosity, they're looking for safe places, and they want to be a part of your story. They want to be a part of this impact that you're building, make an opportunity to do that." - Becky Endicott

"Everyone is experiencing life for the first time... anyone that you're sitting across from a donor, a co-worker, or a friend. They're experiencing their unique situation or scenario for the first time with all of the happiness and anxieties that come with it.” -Julie Confer