380. 9 Nonprofit Trends That Matter in 2023: Giving is Identity - Jon McCoy, CFRE, Becky Endicott, CFRE and T. Clay Buck, CFRE

ValuesPhilanthropy

Feb 2

Written By Andie Murphy

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Overview

Welcome back to our Friday Series, 9️⃣ Trends that Matter in 2023🥳 This week, we’re exploring Trend #3: Giving is Identity. We believe everyone can be a philanthropist. Giving is part of what makes us who we are and when nonprofits can find value-aligned supporters and activate them something magical happens. Here to dive into this further with us is Clay Buck. Tune in for a conversation about the opportunities that exist when we invite people at all giving levels in a way that is open and inclusive.

💡Learn

How to move beyond basic affinity to find alignment of identity + values
PRO tips to make it easy for supporters to represent your org
Data about how giving can become a part of your identity

“In bringing identity forward, we’re talking about what people love.”

— T. Clay Buck

Episode Highlights

The Generosity Crisis (2:10)
Everyone can be a philanthropist (4:25)
Case Study for Giving is Identity: charity: water’s The Spring (5:15)
Correlation between giving + Identity (11:20)
The Generosity Ecosystem (12:40)
Data around giving and identity (16:00)
Philanthropic Psychology (22:20)
Clay’s One Good Thing: Take care of you and honor your identity. (27:15)

Episode Transcript

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Powerful quotes

“You’re not going to do stuff that you don’t like to do. The act of giving is part of that.” -Clay

“Everybody gives. Everybody is giving in some way.” -Clay

“We can change habits and belief systems, but fundamentally our identity remains the same.” -Clay

“I believe that if we really begin to frame our fundraising as an invitation to participate in a mission and a vision and make that open and accessible to everyone, and value donors at all levels, we will revolutionize the way we raise funds.” -Clay

“In bringing identity forward, we're talking about what people love.” -Clay